[Advertorial] Eurosonic gets CrowdConnected

Europe’s leading annual showcase festival and conference for the live music industry licences market-leading location intelligence software.

For its 2020 renewal, ESNS (Eurosonic Noorderslag) will use Crowd Connected’s multi-award-winning Colocator software, for the first time.

The Colocator solution is widely licensed by the organisers of music festivals, sports and other events globally, for real-time visitor analytics and location-based personalisation. This ‘digitising of the physical’ benefits multiple business functions including operations, crowd safety, visitor experience management and sponsorship. 

By adding the Colocator plug-in – just a few lines of code – into the official ESNS mobile app (developed by Appmiral), ESNS management get access to a suite of analytics and personalisation tools via an intuitive web-based console. 

These tools include:  

  • Real-time visualisations of the movement of attendees across the 40+ venues used at the event, providing additional situational awareness for the operations/safety team.
  • Footfall analytics to help load balance elements of the 4-day event, as well as for post-event review.
  • Sophisticated location-based messaging, enabling management to deliver timely and relevant communications, in turn making the app more valuable to users.

Mark Maydon, Crowd Connected’s Commercial Director said: “We are delighted to add Eurosonic to our expanding portfolio of live event customers. 

Visitors to Eurosonic who download the official ESNS 2020 app (available via Apple’s App Store and for Android smart phones via Google Play) are asked to share their location anonymously for the duration of the event only – and by making the app location aware, benefit from an enhanced experience. 

“This rich stream of location updates is aggregated by our software to provide visitor analytics and personalisation services for ESNS’s operations and marketing teams.”

Licensees of the Colocator platform in Europe include AEG, Live Nation, FKP Scorpio and ID&T, as well as leading independent European festivals such as Roskilde and Open Air St Gallen.

Location software for a world in motion: For more on how Crowd Connected’s technology helps events and venues, visit www.crowdconnected.com.