Use this opportunity to kick-start your career!
It is good to realize that by playing at ESNS (Eurosonic Noorderslag), you become a part of ETEP (European Talent Exchange Programme) as well. As part of this programme, many programmers and bookers from all kinds of European festival are present at ESNS to spot the best new talent for the coming year. Examples of festivals included in ETEP are Glastonbury, Coachella and Sziget amongst others. Your showcase in January could bring you a lot if you play it right! After playing, you will be added to the ETEP database and other festivals are able to book you and get a reimbursement for doing so. Read some more info below on why this programme has been set up and what impact it has had so far.
The European Talent Exchange Programme (ETEP) was introduced in 2003 to make the ‘exchange’ of European artists across Europe possible on a greater scale than ever before. An initiative of ESNS, ETEP facilitates the bookings of European acts on festivals outside their home countries and generates extensive media exposure for these artists in cooperation with the European Broadcasting Union (EBU), export offices and local media. This way, ETEP aims to give a boost to the international careers of European artists.
Why is there a need to exchange European artists?
ETEP was implemented because of the great difficulties that European pop music experiences in international promotion and distribution. Historically, Anglo-American repertoire has been the main focus of professional music distribution and promotion. Despite its great diversity and quality, European music has lagged behind. Therefore, ETEP was initiated to stimulate cooperation on the cultural, business and media level in the European music industry in order to develop a solid network to promote, support, motivate and encourage the free flow of creative European music talent across the continent.
Since the start of ETEP in 2003 a total of 4535 shows by 1695 European artists from 37 countries were presented at 130 ETEP festivals (2003 – 2019). Over those years acts such as Ásgeir, Aurora, Benjamin Clementine, Birth of Joy, Blossoms, Coely, Dua Lipa, Ewert and the Two Dragons, Fontains D.C. Hozier, Ibeyi, Jaakko Eino Kalevi, Jungle, MO, Seinabo Sey, SOAK, Vök, Years & Years have kick-started their European careers with help from the ETEP programme.
Pay a visit to the ETEP website for more details.
Track your success!
The ETEP programme provides tools that can help you track your success after playing ESNS. On the ETEP website all ETEP shows are listed. In addition, we group all the shows you have been playing and connect that to your artist profile in our database.
Additionally, we track your airplay success outside of you home country year round in the ESNS charts. We provide this free monitoring tool to give you insights in where your tracks are being played and share this news with your followers. Intrigued? The ESNS chart can be found right here.