Jeremy Sirota is CEO of Merlin, the independent’s digital music licensing partner. Sirota leads a global organization that strikes premium deals with digital platforms for its members.
Merlin sits at the crossroads of music and technology, which are Sirota’s passions—he is a lifelong technologist and an avid consumer of music.
He started his career as a technology lawyer at Morrison & Forster, with a focus on copyright law. He went on to hold senior positions at Warner Music Group, culminating as Head of Business & Legal Affairs for WEA and ADA.
Prior to Merlin, he helped launch music experiences on the Facebook Music Team as Independent Label BD Lead.
Presented by: STOMP
Are We All Streaming Addicts?
Jeremy Sirota Merlin
Merlin is by fay the leading one-stop-shop rights organization that negotiates licenses with all relevant digital music services for more than 20,000 labels and distributors from more than 65 different countries and many more do-it-yourself artists. Important topics that have become more prominent on the agenda, even in politics, partly due to the pandemic, is the way in which streaming platforms pay out. What do the new proposals such as equitable remuneration or user centric payments mean? Both to labels, artists and Merlin itself. Also issues such as user data, the increasing number of podcasts at the expense of music, the growth of platforms in Asia and South America, the expected growth of independents and do-it-yourself artists, the importance of playlists or the influence of algorithms. Fact is streaming music has become a dominant factor in the way we, as music fans, consume music and how labels and artists build carreers and make money. So how have we all become addicts of streaming music amd how do we handle the specifiic dynamics in this online world? STOMP-president Kees van Weijen will go into all relevant streaming topics with Merlin CEO Jeremy Sirota.
Jeremy Sirota Merlin
Kees van Weijen STOMPKees van Weijen has been working in the Entertainment Industry in the Netherlands, Belgium and Great Britain since 1974. He acquired experience in the music entertainment industry. Kees has built up a substantial international network. Enjoys working with people where the artists are number 1. During the span of his career Kees has worked for Universal Music as Ex VP, MD of Mercury, MCA and Polydor, Rough Trade Distribution, with artists such as INXS, Kiss, Elton John, Dire Straits, LIVE, Bon Jovi, Def Leppard, Metallica, No Doubt, U2, Lionel Ritchie, Caro Emerald, Tiesto, Jimmy Lidel, Armin van Buuren, The Editors and many others. He is currently running HIT4US as MD. Dutch IFPI awarded him with the “Zilveren Fonograaf “ for outstanding contribution in the music industry. He is President of STOMP, Stichting Onafhankelijke Muziek Producenten in The Netherlands. Former Chairman of IMPALA and President of IMPALA.