Holger Jan Schmidt is ambassador and project manager of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance.
Holger is one of Europe's leading networkers in the music festival branch with a focus on sustainability and social responsibility. He leads the pan-european think-tank GO Group (Green Operations Europe) and works as anchorman for green issues of Yourope (the European Festival Association). He is board member of the German Sounds for Nature Foundation e.V., that focuses on sustainability related and environmental issues at events.
Holger looks back at more than twenty years with Germany's biggest admission-free festival RhEINKULTUR in Bonn with a daily audience of 160,000 being in leading position from 1998 till the festival's last edition in 2011. Today Schmidt is booker and consultant for Das Fest in Karlsruhe, one of Germany's major festivals with a capacity of 80,000 visitors per day.
He holds a diploma in media economics from Rheinische Fachhochschule Cologne and was a lecturer for "Sustainable Festival- and Eventmanagement" at Hochschule Fresenius (University of Applied Science) in Cologne and Duesseldorf. Also he is an active musician himself.