Wed 16 Jan | Best Western Centre, Radesingelzaal | 10:00 - 17:00
Presented by: EMAC

The 2nd European Festival Marketing Seminar - Day 1

Linnéa Svensson Bylarm (NO), Mads Mikkelsen Roskilde (DK), Ola Krakowska Open'er (PL), Ruud Bongaerts Festival Travel (NL), Magdalena Jensen Chimes Agency (PL), Viktor Novák Hostelprofessionals (HU)

Marketing & PR

Invitation Only

Day 1 of the Seminar will feature the following topics:

10:00 Arrivals, registration

10:30 Festivals and tourism – how to upgrade your ticket sales with tourism services (case study), host: Andras Berta (EMAC), speaker: Ruud Bongaerts (Festival Travel)

12:00 Girls talk: female communication managers targeting female festival goers (presentation), host: Ola Krakowska (Open'er), speaker: Magdalena Jensen (Chimes Agency)

13:00 Buffet lunch

14:00 Intelligent pricing of festivals, with a special focus on accommodation (presentation and roundtable discussion), host: Mads Mikkelsen (Roskilde), speaker Viktor Novák (Hostelprofessionals)

15:30 Feedback session: the future of EMAC (workshop), hosted by EMAC committee

16:30 EMAC committee elections

Tickets and more info:


  • Linnéa Svensson

    Linnéa Svensson Bylarm (NO)

    Linnéa Elisabeth Svensson has worked with production, sponsorship and sustainability in events for 20 years. She heads by:Larm's conference team and runs her own business which offers sustainability consultancy and certifications including sponsorship. She has written a Norwegian sponsorship handbook for live music organisers and teaches Master Classes in the topic.

    She is a part of Youropes EMAC group, a board member of several organisations working towards sustainability alongside cooperation with brands such as Greener Events Foundation, Passion for Ocean and Oslo Runway.

    The goal is to make sure more events include sustainability measures as well as better brand cooperation.

  • Mads Mikkelsen Roskilde (DK)

  • Ola Krakowska

    Ola Krakowska Open'er (PL)

    Ola Krakowska (Alter Art – Open’er Festival) has worked in the live music industry for the past twelve years as a communications and PR manager responsible for Open’er Festival, Orange Warsaw Festival, Krakow Live Festival and other events like Cirque du Soleil. From the very beginning she has been associated with the biggest independent promoter in Poland – Alter Art, where she learned everything. Worked in international environment promoting festivals mainly in the UK (DIY Mag, NME, The Guardian, ShortList) as well as with many organizations e.g. European Commission. She is part of Yourope (European Festivals Association) and EMAC - the European Marketing and Communication Group.

  • Ruud Bongaerts

    Ruud Bongaerts Festival Travel (NL)

    Working for European music festivals and the Amsterdam based start-up Festival.Travel. We have developed a ticketing module where customers can create their complete festival holiday. Travel, stay and additional services can be bought directly with official festival tickets, all based on API connections. 28-Years young and notable experience in music tech.

  • Magdalena Jensen

    Magdalena Jensen Chimes Agency (PL)

    Magdalena Jensen, the co-founder of Chimes - an independent music agency, worked as a journalist for Polish Radio for several years before stepping into the music industry as a band manager for Paula & Karol. Since then, she has worked as a consultant for Polish bands on export (Smolik/Kev Fox, BRODKA, Rebeka, Kamp! and more), international bands on import (Úlfur Úlfur, PLK, etc.) and with several brands on strategy (Le Bureau Export, Music Norway, Converse, Hennessy, The Orchard and more). Magdalena works as an artist manager and consultant and currently manages Ifi Ude and Wojtek Szczepanik. Additionally, she is the co-founder and chair for education of the European Music Managers Alliance (EMMA).

    Magdalena is a Polish-American who has lived in Warsaw for 10+ years, a graduate of European Studies and Political Science from the University of Vermont, followed by studies in International Relations at the University of Warsaw. Magdalena is a certified non-violent communication mediator. Currently, she splits her time between London and Warsaw.

  • Viktor Novák

    Viktor Novák Hostelprofessionals (HU)

    Owner and operator of two hostels in Budapest, pricing extra 350 beds as online manager. Vice president of Hungarian Youth Hostel Association and lecturer at the Corvinus University of Budapest.


  • Andras Berta

    Andras Berta EMAC (HU)

    Andras has been involved in the international music industry for about 20 years. He was co-founder of the music development program of the Hungarian Ministry of Culture and also served as program coordinator of Music Export Hungary. He worked for booking and management agency Budapestrocknroll and was CEO of the independent label Zene360. Between 2010 and 2017 he took the position of International Relations Director at Sziget Festival, focusing on international marketing, pr and ticket sales. In 2016 he was co-founder of the European Marketing and Communication Group within Yourope, the European Festival Association.