Coming from a highly statistical background and even graduating as valedictorian from an Ivy League University, Hung did not pursue a common path afterwards. Instead, he followed his passion and founded an event company with his friends that is currently active in over 40 different cities and 10 countries. Having been hands-on for over two years, Hung quickly returned to his roots and started using complex statistics to find new profit opportunities for his events. Ever since, Hung and his colleague founded Mitra-Intelligence and have gathered and analysed data from some of the biggest festivals in the world.
The resulting massive amount of data Mitra-Intelligence does not lie - traditional marketing is dead while peer-to-peer sales and marketing have become the gold standard. Ever since, Hung and his colleagues are on a quest to create the most effective peer-to-peer program for the event industry by exploiting the full power of data.