Fri 18 Jan | De Oosterpoort, Back 11 (up) | 15:00 - 16:00
Presented by: EMAC

Festival Marketing - The Key Learnings Of The 2nd European Festival Marketing Seminar

Linnéa Svensson Bylarm (NO), Mads Mikkelsen Roskilde (DK), Ola Krakowska Open'er (PL)

Marketing & PR

English spoken

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The EMAC committee provides insights of the 2-day of the European Festival Marketing Seminar that directly preceded Eurosonic. If you didn't make it to the seminar, here's your chance to get up-to-date about the key topics of the festival marketing scene these days.


  • Linnéa Svensson

    Linnéa Svensson Bylarm (NO)

    Linnéa Elisabeth Svensson has worked with production, sponsorship and sustainability in events for 20 years. She heads by:Larm's conference team and runs her own business which offers sustainability consultancy and certifications including sponsorship. She has written a Norwegian sponsorship handbook for live music organisers and teaches Master Classes in the topic.

    She is a part of Youropes EMAC group, a board member of several organisations working towards sustainability alongside cooperation with brands such as Greener Events Foundation, Passion for Ocean and Oslo Runway.

    The goal is to make sure more events include sustainability measures as well as better brand cooperation.

  • Mads Mikkelsen

    Mads Mikkelsen Roskilde (DK)

    Mads Mikkelsen has 15 years’ work experience with marketing and communication from a music

    venue, as managing director of a music streaming service and the festival business. Today he is

    head of communication at Roskilde Festival, leading a team of eight full time employees and 450

    volunteers that in cooperation carry out the marketing, ticket sales, external / internal communication

    across both digital and offline channels.

    Roskilde Festival is northern Europe’s biggest festival with 130.000 daily participants and a non-

    profit festival.

    He is a part of Youropes EMAC group

  • Ola Krakowska

    Ola Krakowska Open'er (PL)

    Ola Krakowska (Alter Art – Open’er Festival) has worked in the live music industry for the past twelve years as a communications and PR manager responsible for Open’er Festival, Orange Warsaw Festival, Krakow Live Festival and other events like Cirque du Soleil. From the very beginning she has been associated with the biggest independent promoter in Poland – Alter Art, where she learned everything. Worked in international environment promoting festivals mainly in the UK (DIY Mag, NME, The Guardian, ShortList) as well as with many organizations e.g. European Commission. She is part of Yourope (European Festivals Association) and EMAC - the European Marketing and Communication Group.


  • Andras Berta

    Andras Berta EMAC (HU)

    Andras has been involved in the international music industry for about 20 years. He was co-founder of the music development program of the Hungarian Ministry of Culture and also served as program coordinator of Music Export Hungary. He worked for booking and management agency Budapestrocknroll and was CEO of the independent label Zene360. Between 2010 and 2017 he took the position of International Relations Director at Sziget Festival, focusing on international marketing, pr and ticket sales. In 2016 he was co-founder of the European Marketing and Communication Group within Yourope, the European Festival Association.