Thu 17 Jan | De Oosterpoort, Back 11 (up) | 13:30 - 14:30
Presented by: Fullmoon Magazine

Hitchhikers Guide to the Galaxy of Czech and Slovak Live Music Sector

Alexander Čerevka LaLa Agency (SK), David Urban D Smack U (CZ), Márton Náray SoundCzech (CZ), Tatiana Lehocká Real Something (SK)

English spoken


In case you ever wondered what are these two unique ESNS focus-countries had to offer for the music scene, you found the perfect occasion to get informed. A one hour music scene overview on market sizes, music genres, prices, opportunities, do-s and don'ts, access points and tactics first hand from promoters, agents, export offices.... in a non-dry manner.


  • Alexander Čerevka

    Alexander Čerevka LaLa Agency (SK)

    Freelance PR and artist manager based in Bratislava, co-founder of LALA Slovak Music Export (initiative and NGO presenting Slovak music scene abroad) and co-founder, booker and PR director at SHARPE festival and conference.

  • David Urban

    David Urban D Smack U (CZ)

    David Urban founded D Smack U Promotion agency 25 years ago. Since then it has become one of the leading agencies in Prague and the Czech Republic.

    In 1998 he organized a legendary dance festival at Prague Castle with The Orb as a headliner. He worked at Prague´s Roxy club from 1998 for about six years, succeeded in putting Roxy on the map of the European touring circuit and then moved to Lucerna Music Bar. He has promoted a number of talents including Franz Ferdinand, Marilyn Manson, Parov Stelar, George Ezra, The xx, Pixies, QOTSA, Interpol, Hurts, Faithless and Underworld, among others.

    Apart from working in Lucerna Music Bar and venues in Prague ( Forum Karlin, Futurum, Café V lese etc.), around the Czech Republic and Bratislava in Slovakia, he has been booking acts for Rock For Churchill or Rock For People in the Czech Republic and for Grape Festival, the second biggest festival in Slovakia which he founded with his colleagues from Grape Agency in 2010.

  • Márton Náray

    Márton Náray SoundCzech (CZ)

    Márton Náray has been working in the cultural sector for 20 years, as a record store manager, a festival programmer (Sziget Festival, Babel Sound, European Music Day…) a booking agent, a project manager for a governmental music export agency (Music Export Hungary), a city program manager, a conference organiser (regiON, SoundQuest, Overhead), club promoter, tour manager, musician, radio presenter, and of course as a music addict. He currently works on connecting the Czech music sector and facilitating new projects as a director of the newly launched SoundCzech/Czech Music Office, and as the conference director of Nouvelle Prague.

  • Tatiana Lehocká

    Tatiana Lehocká Real Something (SK)

    Representative of the emerging generation of modern-thinking and innovative artist managers and promoters. Tatiana manages young and promising Slovak musicians that aspire to play abroad, and under the umbrella of her brand Real Something she brings over foreign artists to Bratislava. In the last seven years she has worked with various venues and promoted concerts for more than 70 artists from countries from USA and Canada through Iceland and the UK to Scandinavia and mainland Europe.

    In 2018 Tatiana got involved in organising the SHARPE music festival and conference in Bratislava, where she is one of the bookers and the head of the conference. The festival is focused on emerging artists from Europe and Slovakia, while the conference is reflecting on current trends and topics in the music industry.


  • Anna Mašátová

    Anna Mašátová Fullmoon Magazine/SoundCzech (CZ)

    A music publicist, agent and PR manager, Anna is active in music education and regularly organizes workshops for musicians and music professionals. She’s a member of the organizing team of the music conferences and showcase festivals Czech Music Crossroads, proexport office, SoundCzech and also a member of the grant committee for the Ministry of Culture for Alternative Music. She is a manager of the Belarussian-Czech duo Zabelov Group.