How Can We Boost European Music? Proof of Concept Pitch by Invitation of the First European Music Business Task Force
Chris Cooke CMU, Kathrine Synnes Finnskog Music Norway, Jesper Mardahl Promus / SPOT / Music City Aarhus 2022, Sandra Perens Tier Music Publishing / Arvo Pärt Centre, Tom Besford English Folk Expo, Juliane Ott European Commission, Victoria Brüker OHA! Music
The fast and ongoing technical and digital developments have caused one of the biggest structural changes for music making and the music business. The advent of streaming and digital distribution is proving to be one of the biggest “border-breakers” for the music industry in decades. A Task Force of 12 emerging European Music Business professionals from eight different European countries have been chosen to embark on a seven months expedition to gain and share knowledge through a Master Class in business related skills focused on improving the abilities necessary to find new strategies for boosting the internal music market in Europe. Eurosonic Noorderslag is the final stop for the Task Force after having visited and explored SPOT Festival, Aarhus, Reeperbahn Festival, Hamburg and Iceland Airwaves Week, Reykjavik.
The Task Force will present their findings, insights, and proposals to a panel of industry experts, leading to an interactive discussion on how we can boost European music and strengthen collaboration across borders. The European Music Business Task Force programme is co-funded by the Music Moves Europe Programme of the European Commission. The programme is organized by the transnationally acting Music Cities Network in partnership with Promus Aarhus and in collaboration with four key northern European music festivals and conventions - SPOT Festival, DK, Reeperbahn Festival, DE, Iceland Airwaves, IS, ESNS, NL.
Chris Cooke CMUChris Cooke is co-Founder and MD of CMU, a company that helps people navigate and understand the music business. It does this through media like the CMU Daily bulletin, Setlist podcast and CMU Library; consultancy unit CMU Insights; and future talent programme CMU:DIY.
Via CMU, Chris writes, talks, teaches and consults about the music industry. He also programmes the core conference strands at The Great Escape showcase festival and wrote the ‘Dissecting The Digital Dollar’ book and ‘Music Copyright Explained’ guide.
CMU is part of Chris’s business 3CM UnLimited, through which he also publishes cultural recommendations service ThisWeek London and ThreeWeeks at the Edinburgh Festival; and helped to launch and develop the Taylor Bennett Foundation, which is enabling more ethnic diversity in the communications industry.
With degrees in English and Law, Chris regularly talks about and comments on the music business, intellectual property, and the wider media and communication sectors.
Kathrine Synnes Finnskog Music NorwayKathrine Synnes Finnskog is managing director of the export facilitator Music Norway. The public foundation serves to increase the export in creative companies within the music sector, and aim for cultural exchange and exploring new possibilities for creatives in new markets all over the world. Founded by the Ministry of Culture, and acting as an advisor to the Ministry of Foreign Affairs, Synnes Finnskog lobby the interest for the music industry towards the government.Finnskog is also an active member of a number of advisory boards related to export, including Team Norway, The Norwegian Music Industry’s Industrial Policy Advisory Board (MIR) and Nomex – a pan-Nordic platform that is to facilitate growth and development in the Nordic music sector.
Jesper Mardahl Promus / SPOT / Music City Aarhus 2022With over 37 years as a professional in the Danish music industry, Jesper Mardahl has been around most corners of the music scene. From record labels to artist management – to project management and consultancy within the music business to now leading the Danish music business network, Promus, and as chief secretary for the Music City Aarhus 2022-project
Sandra Perens Tier Music Publishing / Arvo Pärt CentreSandra has studied cultural management has an MBA. In 2011, alongside her studies, she started working as a concert and festival organiser, starting out as an executive assistant and finally landing the job of programme manager for Tallinn Music Week, one of the largest music festivals in the Nordic countries.
At the same time, Sandra has also worked as the international projects manager and songwriters’ camp project manager at Music Estonia, an organisation that promotes the export of Estonian music. She has also been the executive assistant and ticket sales manager at Weekend Festival Baltics, the largest dance music festival in the Baltic countries. Before joining the Arvo Pärt Centre and Tier Music Publishing, Sandra worked as the Marketing Manager of the Baltic region at Sony Music Entertainment.
Tom Besford English Folk ExpoTom runs English Folk Expo (EFEx), which supports the English folk, roots and acoustic music sector. EFEx deliver showcases, live events, artist mentoring, industry training, audience development and more. Amongst other things, EFEx run Manchester Folk Festival, host online learning platforms and produce the Official Folk Albums Chart. Tom is a member of the European Music Business Task Force, a member of the Greater Manchester Music Commission, and is on the Steering Group of Manchester Music City. He is also an elected politician.
Juliane Ott European CommissionJuliane Ott, a German national, holds a master degree in history from the University of Montpellier (France). She has dedicated her entire professional career to the European project. After working 16 years in the European Parliament and four years for a European trade association in Brussels, she became in 2010 policy officer at the EU representation of the German region Rhineland-Palatinate where she was in charge of research, education and culture. In 2018, she moved on, as a national expert, to the Directorate-General for Education and Culture in the European Commission where she joined the unit responsible for Creative Europe - the EU framework programme for support to the culture and audio-visual sectors. Here, she became part of the team for “Music Moves Europe” (MME).
Victoria Brüker OHA! MusicVictoria Brüker (M.A.) is an artist manager and booking agent of Hamburg based music agency OHA! Music. She started wandering down the path of pop culture and music during her studies of media and philosophy in Bochum (DE), Antwerp (BE) and Hamburg (DE). After collecting professional experiences in the film industry, she worked as a PR & social media manager at OHA! Music, as project manager at RockCity Hamburg e.V. and has now returned to OHA! Music's artist department. She represents RockCity Hamburg e.V. as board member of the Federal Association of Popular Music (BV Pop) and is part of the first edition of the European Music Business Task Force (EMBTF) of the Music Cities Network.
Bo Blaabjerg KaospilotBo is Head of Commercials at the Kaospilots. (www.kaospilot.dk) – an alternative and creative business school in Denmark. He is responsible for the Kaospilots commercial activities and partnerships. Furthermore, he has been a part of the Music Management education, Aarhus, Denmark 2000- 2016, and moderated a number of workshops, conferences etc. within the danish music-industry. He has innovation, strategy, co-creation and busines development as focus.