Fri 18 Jan | De Oosterpoort, Back 9 (down) | 16:30 - 17:30
Presented by: ESNS Tech

In conversation with Linkfire

Lars Ettrup Linkfire (DK)

Labels & Publishing | Technology

English spoken

A conversation with Lars Ettrup, founder of Linkfire, widely regarded as one of the most important data companies in the music business. The industry is currently transforming music consumption but remains fragmented across multiple platforms and services. Linkfire wants to contribute to the transformation by bringing music and fans closer. Not inside music services, but outside where fans and artists engage. Ettrup will be discussing what Linkfire does as well as reflecting on the broader issues of the digital market, attempting to make sense of where the industry is headed and examining what we can expect in the coming two to three years.


  • Lars Ettrup

    Lars Ettrup Linkfire (DK)

    Lars Ettrup is the co-founder and CEO of Linkfire. In four years his company has become the default marketing platform for music. Every month, more than 70 million fans from around the world are sent to music and ticket services, giving Linkfire a unique and real time understanding of music audiences and their consumption patterns world wide across services.


  • Stephen O'Reilly

    Stephen O'Reilly ie:music (IE)

    A veteran of the digital music business Stephen O’Reilly is head of marketing and a director at London based management company ie:music.

    ie:music was established in 1992 by two industry veterans, David Enthoven and Tim Clark. The company is focused solely on the management of artists and its philosophy is that their artists’ interests are paramount. ie:music manage artists including Robbie Williams, Passenger and Lily Allen amongst others.

    As digital technology throws the music industry into turmoil, ie:music believes that great opportunities come from disarray. The company embraces digital technology as an extraordinary facilitator of artist – fan communications, as a means of encouraging transparency and of making everything from ticketing to downloading and streaming more effective and efficient.

    Clark and Enthoven’s mantra: the artist and the fan are the two most important parts of the music industry, everything else is just the gloop in the middle!