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Is the Future of Music Happening on Social Media?
Is the Future of Music Happening on Social Media?
Wed 19 Jan | Conference Channel 1 | 11:30 - 12:30
Wed 19 Jan | Conference Channel 1 | 11:30 - 12:30

Is the Future of Music Happening on Social Media?

Natalie Kelly Meta, Dylan Pasqua Fanbytes, Darbi Donaldson BMG, Stefan Reuter BMG

Media

English spoken

ESNS22_picto_black_.png Video content has exploded on social media in the past few years and is revolutionizing the way artists are being discovered and sharing their music. Events are festivals are also harnessing the power of social media video content tools to promote their events and experiences to a wider audience. But how are does it all work and how are they doing this? In this panel we will talk to industry experts to highlight the opportunities as well as covering best practices and case studies that can help promote artists and events wit their future campaigns.

Speakers

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    Natalie Kelly Meta

    Natalie Kelly is a Client Solutions Manager for in the entertainment team at Meta, working on exciting projects and helping record labels and movie studios to solve problems using the Facebook products. Prior to her four years at Facebook, she worked at Google, L'Oreal and Ferrero. She has a B(SC) in Business Administration from the University of Bath.
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    Dylan Pasqua Fanbytes

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    Darbi Donaldson BMG

    Darbi Donaldson is the Director of Digital Marketing in the UK new recordings team at BMG. She leads a creative team that works with exciting artists across a range of genres on cutting edge digital initiatives and social strategy. Prior to BMG, she worked at One Little Indie, First Access and Marathon Artists.
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    Stefan Reuter BMG

    Darbi Donaldson is the Director of Digital Marketing in the UK new recordings team at BMG. She leads a creative team that works with exciting artists across a range of genres on cutting edge digital initiatives and social strategy. Prior to BMG, she worked at One Little Indie, First Access and Marathon Artists.

Moderator

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    Sally J Freeman Love Live Music

    Sally is an innovator in the British Music Industry, CEO of Love Live Music UK and Addonova. Sally consults to Artists, Brands, Festivals and Live Events to facilitate effective strategies to connect their music to global audiences and monetise social channels. Sally has worked at Glastonbury as the Digital Manager and content Producer for Silver Hayes since 2013 creating digital communication strategies for over 2000 Global Artists. Sally creates exceptional digital strategies and content treatments that engage global audiences. Career highlights include managing the first Grime Day at Glastonbury for Stormzy and emerging Grime artists, delivering the first data hack at Glastonbury, working with emerging artists on the BBC Introducing Stage at Glastonbury and supporting their journey to global dominance. Sally now lectures and mentors on the Tileyard Digital Marketing course and Mentors up and coming talent in the music industry. Sally is an Honouree on the She Said So Power List for 2019 and Founder of DevelopHer, a non-profit supporting 25K women in Technology.

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