Thu 17 Jan | De Oosterpoort, Front 1 | 15:00 - 16:00

It Is Time to Move On - The Old Promo Model is Finished

Ruth Barlow Beggars Group (GB), Scott Cohen The Orchard (GB), Kay Fachinger Just Because (CH), Dave Toethuis Plug and Play Mngmnt (NL), Manfred Tari Pop100.com (DE), Nikki McNeill Global Publicity (GB)

Labels & Publishing | Marketing & PR | Bookings

English spoken

As artists become more and more reliant on touring and streaming, and money that used to be invested in marketing recordings disappears, the time has come to look at the mechanics of promotion differently. Labels used to pay tour support to develop live profiles, but these days more than ever labels need to project a coherent message around an act because the promoters’ agenda is not always compatible with what the label needs. So why are artist managers still investing in old-fashioned promotion and marketing campaigns around their artists? Should they be stepping up and getting behind local and national show promoters, trusting them to be the experts on how to market those acts to local audiences ? Would it be a good idea to run localised campaigns using micro-targeting on social media? Each party is asked to defend their position, discussing openly what we need to do to promote shows by bands in the best and most cost-effective way.

 

Speakers

  • Ruth Barlow

    Ruth Barlow Beggars Group (GB)

    Ruth Barlow began working for the Beggars Group (4AD, Matador Records, Rough Trade Records, XL Recordings and Young Turks) in 2002. Recently appointed to the newly created role of Director of Live Licensing, responsible for the management and licensing of the Groups artists live recording rights to third parties globally. Ruth was appointed to the Beggars Group board in 2014.

  • Scott Cohen

    Scott Cohen The Orchard (GB)

    Scott Cohen is the co-founder of digital distribution pioneer The Orchard. The Orchard is the world’s leading distributor of music, film and video with operations in over 40 global territories. As a well-recognized public speaker and lecturer, Scott travels the world evangelizing new business models for the digital age. Scott’s music career started in the late 80’s in independent and major label artist management. In addition to his responsibilities at The Orchard, he manages the Raveonettes, Dan Owen and Fallulah.

    Scott is a human rights activist and strict vegan. No meat, fish, cheese, milk, honey, leather, wool or anything else derived from an animal. And did you know he is also a cyborg?

  • Kay Fachinger

    Kay Fachinger Just Because (CH)

    Kay Fachinger (Galley) has spent a good two decades working within various fields within the music industry, mostly on the communication & marketing side of things.

    Starting out of youthful enthusiasm volunteering on the founding team of the meanwhile deceased Berlin based music magazine "Uncle Sally's", her work journey included stints at a music-video production company, a record label based in Amsterdam/NL, one of Germany's largest concert promoters and finally brought her to Switzerland where she worked for one of Zürichs best-known venues for live concerts promoting shows and events before joining Indie-distributor Musikvertrieb as Head of PR, representing labels such as Domino, PIAS, XL and many more.

    From 2011-2016, next to having two children, she gathered experience working in the corporate world of strategic communication, family entertainment and event- and sponsoring marketing before joining CH-based booking & promoting agency Just Because as Head of Marketing and Communication at the beginning of 2017.

  • Dave Toethuis

    Dave Toethuis Plug and Play Mngmnt (NL)

    Dave is the owner of Plug and Play and deals with

    management, labels, PR and beyond.

  • Manfred Tari

    Manfred Tari Pop100.com (DE)

    Manfred Tari is working as a professional in the music industry since 1987. Already in 1984 he organized his first festival in Dortmund, from 1989 until 1998 he organised the concert program of the German music convention Popkomm, from 1999 onwards he worked as a journalist mainly for trade publications such as Musikmarkt, IQ-Magazine, Music & Copyright and Vip News. From 2004 until 2008 he worked for the conference agenda of Popkomm and since 2009 has provided the same service to the Hamburg based Reeperbahn Festival Conference.

  • Nikki McNeill

    Nikki McNeill Global Publicity (GB)

    Nikki McNeill is the founder of Global Publicity, which specializes in worldwide PR and communications for music, festivals and events. Launched in 2007 the company is widely recognized as one of the leading independent PR agencies, with a reputation for hard work, honesty and professionalism, consistently delivering effective campaigns that raise the profile of artists, events and festivals around the world. Nikki is passionate about the global music scene and only works with clients she truly believes in, dedicated to achieving the best results with campaigns that cross borders and get people talking. She loves what she does and once the work is done she can always be found on the dance floor, where her passion for music first started.