Having worked in the industry for over 25 years Andy Farrow is a well respected figure in the world of rock and metal music, particularly when it comes to management.
Andy began his career whilst still in high school where he booked bands and set up the punk label Apathy Products. After completing a degree at Sheffield Hallam University he formed AMF Music where he promoted gigs, booked bands and ran rehearsal rooms in West Yorkshire. This later led to a merger with Far North Music to become what is now known as Northern Music Co.
After signing his first band to WEA at just 21, Andy has worked tirelessly to see Northern Music Co. evolve into a prominent group of companies (Northern Music Group Holdings) covering many aspects of the industry, from publishing (AMF Music Publishing), live booking (NMC Live) and Merchandising (Omerch) to label services through independent record label Graphite Records. Andy’s main focus is management and he looks after rock/metal acts such as Opeth, Devin Townsend, Paradise Lost, Bloodbath and 65daysofstatic to name but a few. Through strategically planned management, aided by careful attention to detail and financial planning, Andy assists these bands in maintaining long term, successful careers.
Unusually for the British music industry, Andy continues to be based outside of London, more specifically, in the greener West Yorkshire area. Operating internationally, with globally touring acts, Andy continues to explore new territories and develop his business throughout the world. Recently, he became a consultant and shareholder in Be Prog! My Friend Festival in Barcelona and is also a director at Versity Music in Sweden. Andy prides himself on staying ahead in an ever changing industry which has lead him to undertake a consultant role at the online, direct to fan music platform; Pledge Music.
Aside from this, Andy is also Director of Film24Productions, a Live Event, DVD, Television & Corporate Video Production Company, specializing in Music Industry Filming Services.
With a vast amount of experience in the industry, Andy is keen to share his knowledge with others. He has been involved in many panels and conferences including discussing tips for success at Australian website: Musicbusinessfacts.com and in interviews for magazines such as Heavy Magazine and Music Week. Andy is also setting up an online music industry tuition course in conjunction with Rodney Holder at Music Business Facts.