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Keynote Marjan Minnesma - Urgenda Scale up and Hurry up!
Keynote Marjan Minnesma - Urgenda Scale up and Hurry up!
Fri 21 Jan | Conference Channel 2 | 12:00 - 13:00
Fri 21 Jan | Conference Channel 2 | 12:00 - 13:00

Keynote Marjan Minnesma - Urgenda Scale up and Hurry up!

Marjan Minnesma Urgenda

Sustainability

English spoken

urgenda bw.jpg The movie Don’t look up, shows us exactly what we do regarding climate change: not taking it seriously, making fun of it, and we continue to do what we do until it is too late. Last year CO2-emissions went up as never before. Young people wake up more and more. And will get angry more and more. Let’s avoid riots, disasters or even worse. Urgenda has won the very first climate case against the government in 2015. We see more climate cases all over the world and we help many of them too. But wouldn’t it be much more fun and efficient to just do what is necessary right now? We could even reduce most emissions within 10 years, without living in a cage and only eating carrots. The music industry, and especially the live music sector, has to adjust to more strict standards of the Green Deal by 2030. The music sector has to contribute and become part of the solution of saving many species, making the air clean and having a better life, with fun and music, instead of worry and fights. It is still possible. But collectively we have to scale up. And hurry up. Want to know how?

Speakers

  • Marjan Minnesma-portrait-1204.jpg

    Marjan Minnesma Urgenda

    Marjan Minnesma studied business administration, philosophy and (international) law. She worked five years for the Dutch government in Central Europe on energy efficiency and renewable energy projects. She has been campaigns director for Greenpeace Netherlands and worked for ten years at different universities (VU and EUR). Together with her co-director prof Rotmans at the Institute for Transitions (Drift) at the Erasmus University she founded Urgenda, as an organization for innovation and sustainability to make the required transitions happen. Urgenda worked as a front runner on solutions, from organizing the first collective buying initiative for solar panels (2010) to the introduction in the Netherlands of the first electric car produced in series (2008). However, as more speed was necessary, she brought the government to court together with almost 900 citizens to demand more action and won three times. This Dutch climate case sparked off numerous climate cases all over the world.


    Marjan has been named the most influential person working in the field of sustainability in the Netherlands three years in a row. In 2015 she was declared to be a ‘leading global thinker’ by the authoritative American magazine Foreign Policy. She is the Chair of the energy cooperation “OM|New Energy”, which is an umbrella energy company for 60 local sustainable energy cooperatives.

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