Mark Mulligan is a long term music industry analyst and the Managing Director of MIDiA Research, an analysis and data company focused on the intersection of media and technology. MIDiA is established as the go-to source for analysis, data and insight on the digital music market. For the last 20 years Mark has been a leading voice in the digital music market, working with all the key players from creators and rightsholders right through to music services and tech companies. Previously Mark spent 11 years working in senior research roles at Jupiter Research and Forrester Research. Mark is the author of the industry leading blog Music Industry Blog. He is also author of ‘Awakening: The Music Industry In The Digital Age’ the definitive account of the rise of the digital music market.
Presented by: Midia Research
Mark Mulligan - Slicing the Music Industry Funnel
The creator economy is reshaping the music business with a new generation of music creators coming through that no longer necessarily see the traditional streaming dominated music business as their destination. Instead they are investing their time and creativity in new platforms and tools that in turn are becoming the foundation stones and an entirely new music ecosystem, one that will act as a counter culture to the mainstream business.
Mark Mulligan MIDiA Research