James Barnett is CMO at Openstage, a data insight company that helps artists to build a database of fans who want to see them play live. The Openstage insight report calculates the value of each artist’s live business, which empowers the artist’s team to implement a marketing plan and appropriate strategy to build a D2C live business. James is also co-founder of Mi7 Music, a music incubator based in London as well as the main booker for Greenpeace at Glastonbury Festival.
Meet the Tech Startups
James Barnett Open Stage (GB), Kevin Brown GigRev (GB), Stefan Baumschlager SendMate (AT), Tim Exile Endlesss.FM (GB), Tim Heineke I AM POP (NL)
We live in a world driven by innovation and start-ups are the most visible example of a need for new ideas and better ways of doing things that is common to every business sector. The music industry has seen massive innovation and disruption over the last twenty-five years, but these days is one of the most tech-friendly industries, with many companies reporting record profits after years of falling revenues. ESNS has always been an active supporter of new ideas and in this spirit will be presenting some of the best and brightest music-related start-ups in this Meet the Tech Start-Ups session. Each company gets five minutes to convince the audience that their idea is a game changer, with each presentation being followed by an audience vote to determine which idea impressed the most.
I AM POP
James Barnett Open Stage (GB)
Kevin Brown GigRev (GB)
Kevin Brown is the CEO of fan engagement company GigRev. GigRev provide artists with their own branded social and media apps to harness fan data and generate recurring fan revenue. Previous to that Kevin was an artist manager and looked after The Australian Pink Floyd amongst others, taking them from theatres to The O2 and on to become the biggest tribute show worldwide. Prior to that Kevin was founder and CEO of Affiliate Window which was acquired by Axel Springer in Germany in 2010. GigRev launched in 2017 and works with artists ranging from The Pearl Harts, who recently supported The Kills to UB40
Stefan Baumschlager SendMate (AT)
Stefan runs business development and takes care of customer success at Sendmate, formerly known as Record Bird out of Vienna. He switched over to the young start-up from Google in Berlin, where he had been managing YouTube’s European publishing partnerships and licenses. Prior to Google, Stefan helped now-defunct streaming service Rdio from the creators of Skype with their roll out across Europe in the capacity as head of European partnerships. During this time Stefan co-founded electronic music event platform, Beatguide, providing recommendations for the discerning clubber. Before joining Rdio, Stefan spent six and a half years at Last.fm in London, the last two leading its music department overseeing global label relations as well as indie content licensing. Prior to Last.fm, Stefan held several roles in terrestrial radio and worked with Gilles Peterson, Karen Pearson, Somethin-Else Productions and Austria’s public service broadcaster ORF among others. He holds an MA in Communications and a BA in Media Studies from the University of Westminster in London.
Tim Exile Endlesss.FM (GB)
Tim Heineke I AM POP (NL)
Tim Heineke is the founder of I AM POP and the former co-founder of Shuffler and Fuga. I AM POP is the simplest way to launch your own Messenger bot. A channel that easily becomes your NR1 driver of traffic to content. Reaching 100% of your fans with engagement over 90% via one of the worlds most popular apps with 1.3 billion users: Messenger.