James Barnett is CMO at Openstage, a data insight company that helps artists to build a database of fans who want to see them play live. The Openstage insight report calculates the value of each artist’s live business, which empowers the artist’s team to implement a marketing plan and appropriate strategy to build a D2C live business. James is also co-founder of Mi7 Music, a music incubator based in London as well as the main booker for Greenpeace at Glastonbury Festival.
Meet the Tech Startups
James Barnett Open Stage (GB), Kevin Brown GigRev (GB), Stefan Baumschlager SendMate (AT), Tim Exile Endlesss.FM (GB), Tim Heineke I AM POP (NL)
We live in a world driven by innovation and start-ups are the most visible example of a need for new ideas and better ways of doing things that is common to every business sector. The music industry has seen massive innovation and disruption over the last twenty-five years, but these days is one of the most tech-friendly industries, with many companies reporting record profits after years of falling revenues. ESNS has always been an active supporter of new ideas and in this spirit will be presenting some of the best and brightest music-related start-ups in this Meet the Tech Start-Ups session. Each company gets five minutes to convince the audience that their idea is a game changer, with each presentation being followed by an audience vote to determine which idea impressed the most.
I AM POP
James Barnett Open Stage (GB)
Kevin Brown GigRev (GB)
Kevin Brown is the CEO of fan engagement company GigRev. GigRev provide artists with their own branded social and media apps to harness fan data and generate recurring fan revenue. Previous to that Kevin was an artist manager and looked after The Australian Pink Floyd amongst others, taking them from theatres to The O2 and on to become the biggest tribute show worldwide. Prior to that Kevin was founder and CEO of Affiliate Window which was acquired by Axel Springer in Germany in 2010. GigRev launched in 2017 and works with artists ranging from The Pearl Harts, who recently supported The Kills to UB40
Stefan Baumschlager SendMate (AT)
Stefan runs business development and takes care of customer success at Sendmate, formerly known as Record Bird out of Vienna. He switched over to the young start-up from Google in Berlin, where he had been managing YouTube’s European publishing partnerships and licenses. Prior to Google, Stefan helped now-defunct streaming service Rdio from the creators of Skype with their roll out across Europe in the capacity as head of European partnerships. During this time Stefan co-founded electronic music event platform, Beatguide, providing recommendations for the discerning clubber. Before joining Rdio, Stefan spent six and a half years at Last.fm in London, the last two leading its music department overseeing global label relations as well as indie content licensing. Prior to Last.fm, Stefan held several roles in terrestrial radio and worked with Gilles Peterson, Karen Pearson, Somethin-Else Productions and Austria’s public service broadcaster ORF among others. He holds an MA in Communications and a BA in Media Studies from the University of Westminster in London.
Tim Exile Endlesss.FM (GB)
Tim Exile is the founder of Endlesss, a collaborative music-making platform launching in 2019. As a recording artist Tim struck a multi-album deal on major independent label Warp and shared stages round the world with artists such as Nile Rogers, Jon Hopkins and Imogen Heap. Frustrated with the long-winded process of making records he taught himself to code and built a digital instrument focussed on recreational improvisation. Since then he has made multiple digital music products, partnering with Native Instruments and launching his own plugin business, spoken at multiple TED events and has recently gone on to found Endlesss.
Tim Heineke I AM POP (NL)
Tim Heineke is the founder of I AM POP and the former co-founder of Shuffler and Fuga. I AM POP is the simplest way to launch your own Messenger bot. A channel that easily becomes your NR1 driver of traffic to content. Reaching 100% of your fans with engagement over 90% via one of the worlds most popular apps with 1.3 billion users: Messenger.
Stephen O'Reilly ie:music (IE)
A veteran of the digital music business Stephen O’Reilly is head of marketing and a director at London based management company ie:music.
ie:music was established in 1992 by two industry veterans, David Enthoven and Tim Clark. The company is focused solely on the management of artists and its philosophy is that their artists’ interests are paramount. ie:music manage artists including Robbie Williams, Passenger and Lily Allen amongst others.
As digital technology throws the music industry into turmoil, ie:music believes that great opportunities come from disarray. The company embraces digital technology as an extraordinary facilitator of artist – fan communications, as a means of encouraging transparency and of making everything from ticketing to downloading and streaming more effective and efficient.
Clark and Enthoven’s mantra: the artist and the fan are the two most important parts of the music industry, everything else is just the gloop in the middle!