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MEWEM Europa – A Mentoring Programme for Women Entrepreneurs in the Music Industry
MEWEM Europa – A Mentoring Programme for Women Entrepreneurs in the Music Industry
Fri 21 Jan | Conference Channel 4 | 12:00 - 13:00
Fri 21 Jan | Conference Channel 4 | 12:00 - 13:00
Presented by: MEWEM Europa

MEWEM Europa – A Mentoring Programme for Women Entrepreneurs in the Music Industry

Carina Sava Watermelon Agency, Evelyn Sieber Reeperbahn Festival, Rainer Praschak mica - music austria, Julien Fournier Wallonie-Bruxelles Musiques, Elise Phamgia Liveurope

English spoken

mewem grij.jpg MEWEM Europa is a project funded by Creative Europe to implement and manage mentoring programmes for women in the music industry on a European scale. The project’s goal is that in the future, more women will also shape the music industry in leadership positions and as founders. Therefore, the project promotes access to management positions and entrepreneurship as well as the development of management skills among young women in the music industry. For this purpose, a mentoring-based training programme, adapted to the music sector and with a European dimension, is being created in cooperation with seven partner organisations in six countries. Building on the experience of the various partners, a model mentoring programme for women in the music industry will be developed from which other European organisations can also benefit. Project partners, coordinators and mentors report on their experiences in the current programme and reflect on future developments.


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    Carina Sava Watermelon Agency

    Carina Sava is a music business professional with more than 12 years of experience in artist management, booking, brand partnership, music marketing and communications. With a masters degree in Artist Management at Berklee College of Music, she is the Co-founder and Vice President of RAW Music Association and the Conference Program Manager of Mastering the Music Business Conference and Showcase Festival, the leading music business event in Romania. Carina is also the Founder and Chair of Women in Music Romania and in 2020 she launched her own artist manager company, Watermelon Agency.
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    Evelyn Sieber Reeperbahn Festival

    Evelyn Sieber represents the Reeperbahn Festival, one of the most important meeting places for the music industry worldwide and Europe's largest club festival. The annual event in Hamburg, Germany presents some 600 concerts by international artists to an audience of over 50,000 fans and 5,900 music industry professionals from 55 countries (figures pre-Covid).
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    Rainer Praschak mica - music austria

    Rainer Praschak, born 1973 in Vienna, Austria. He works as Project Manager and Curator “digital music business” for mica - music austria in Vienna. Rainer has more than twenty years of experience in the music business and has managed several Cultural and Research Projects funded by the EU. He has managed the Culture Project fair music – the first initiative for fairness and justice in the music business, the FP7 research Project IM3I - Immersive Multimedia Interfaces and many others.
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    Julien Fournier Wallonie-Bruxelles Musiques

    Julien Fournier (Brussels, 1981) graduated in journalism and communication at Université Libre de Bruxelles. His journey has led him since the early 2000s to work with Radio Campus Bruxelles, Radionomy, Les Siestes Electroniques, Vlek and a few other projects, always within the music, media and communication sector. Hired at Wallonie-Bruxelles Musiques (a public agency specialized in supporting exports for the Wallonia-Brussels Federation’s music industry in Belgium) in 2012 as head of the current music sector, he took over the management of the agency 6 years later. Today, he designs and implements, with his team, the policy of transversal support (all musical genres) for artists, bookers, labels and broadcasters residing in the French-speaking part of Belgium. He also joined the board of EMEE (the association of European export agencies for the music industry)in 2020.
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    Elise Phamgia Liveurope

    With a Master’s Degree in European Affairs, Elise has been building up an expertise in international and European cultural cooperation projects between Paris, Brussels and Montreal. She is currently the coordinator of Liveurope, the first EU-supported platform bringing together 21 iconic live music venues on the continent.


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    Arianna Fleur Alfreds Mica / Austrian Music Export

    Born and raised in NY, currently based in Vienna, Arianna Fleur Alfreds has been working in the music sector since 2008, mainly in the non-profit sector.