Fri 18 Jan | De Oosterpoort, Back 12 (up) | 12:00 - 13:00
Presented by: Hocker Advocaten

Money for Nothing: Tools to Capitalize your IP and Data

Marketing & PR | Technology

English spoken

Software to track and monitor usages of music is proven to drive growth, and using data for profiling and marketing services provides new opportunities for concert and festival organizers.
Innovative technologies as well as trademarks make it possible for the live entertainment industry to create value from music. We should be thinking about protecting the names of events such as Tomorrowland, Back to the Nineties, and I Love Techno as they lead to numerous merchandising opportunities. The panel will discuss and demonstrate how IP and data protection legislation can be monetised by the industry.


  • Willem Roos

    Willem Roos Höcker Advocaten (NL)

    Willem Roos’ area of practice covers copyright, entertaiment, media and advertising law. Building upon over 30 years of experience in anti-piracy litigation for individual stakeholders and Dutch and international collective management organisations, his practice focuses on assisting collecting societies as well as right-holders on a strategic level with regard to their IP portfolio and regularly includes setting up enforcement initiatives. Roos is an active member of the Executive Committee of the International Association of Entertainment Lawyers.