Money for Nothing: legal tips and tricks to monetize your IP and data
Fri 18 Jan | De Oosterpoort, Back 12 (up) | 12:00 - 13:00
Fri 18 Jan | De Oosterpoort, Back 12 (up) | 12:00 - 13:00
Presented by: International Association of Entertainment Lawyers

Money for Nothing: legal tips and tricks to monetize your IP and data

Marijn Kingma Höcker Advocaten (NL), Peter Marx MVVP Brussel (BE), Jeroen Lallemand Knijff (BE), Julian Bentley Swan Turton (GB)

Marketing & PR | Technology

English spoken


We live in a new world where big data is the new currency, artists are created on social media, music festivals are key in connecting with young audiences, and set lists are being replaced by software. This year's IAEL panel will discuss the legal aspects of these changes and the new possibilities that arise for the industry. The panel of lawyers and experts will also answer (for free!) all your burning questions on data, trademarks, privacy and software tools. Topics that will be discussed include:

- The possibilities of tracking and monitoring music use with software and how to use this software to your advantage.

- Big data is key. But how do you use data for profiling and marketing purposes in compliance with the GDPR?

- Trademarks make it possible for the live entertainment industry to create value from music. Events names such as Tomorrowland, Lowlands, back to the Nineties, I love Techno and Kntxt create numerous merchandising opportunities. How do you make sure you protect and use your brand in the most optimal way?



  • Marijn Kingma

    Marijn Kingma Höcker Advocaten (NL)

    Marijn Kingma is a partner at Höcker Advocaten, based in Amsterdam. Marijn specializes in information law, with a focus on copyright and privacy-related issues. Marijn has a varied practice. Her clients range from collective management organisations to broadcasters and international entertainment companies. She conducts complex, strategic litigation and has been involved in several national landmark cases. Marijn is recommended by the Legal500 guide as a "a very approachable, knowledgeable and decisive copyright and data privacy expert”. She is an active member of the International Association of Entertainment Lawyers and a regular speaker at (national and international) conferences.​

  • Peter Marx

    Peter Marx MVVP Brussel (BE)

    Peter Marx is a founding partner of the law firm MVVP, located in Brussels. Peter has extensive experience in intellectual property, media and entertainment law, including work in the field of book publishing, photography, television, motion picture, the music industry, design, advertising and sports. His clients include music publishers, record labels, collecting societies, advertising agencies, TV and film companies and performing artists.

    Peter is a regular speaker at Midem and other international conferences such as Eurosonic and Reeperbahn Music Festival (Hamburg). He has contributed to editing and writing several publications. He is a member of the Executive Committee and the co-chair of the yearly legal update sessions (MIDEM, Cannes) of the International Association of Entertainment Lawyers (IAEL). Peter is also a member of the Council for Journalism.

  • Jeroen Lallemand

    Jeroen Lallemand Knijff (BE)

    Jeroen Lallemand has worked for large companies in a variety of positions and joined Knijff Trademark Attorneys five years ago as a Senior Trademark Strategist. He is a marketing and business heavyweight with almost 20 years of experience in trademarks. Jeroen has specialized in creating trademark protection strategies for his music and entertainment clients.

  • Julian Bentley

    Julian Bentley Swan Turton (GB)

    Julian is the head of the music department at London-based firm Swan Turton. His clients come from across all sectors of the music industry, including artists, promoters, record producers, songwriters, music publishers and labels and he also acts for a number of businesses in other sectors, which require advice on music and media rights. His over 20 years of experience means he is a “go to” music lawyer and as a result continues to bring important new client wins both to the Music Group and the wider firm. In addition to his music work he continues to represent comedians, including a number of household names. His expertise is recognised by his peers and as such he is on the executive committee of the International Association of Entertainment Lawyers.


  • Marcel Bunders

    Marcel Bunders Hellingman Bunders (NL)

    Marcel Bunders (56) is active as an attorney-at-law since 1986 specialising in copyright and media law. In 1997 he established Hellingman Bunders Advocaten in Amsterdam, The Netherlands. Marcel has extensive experience in the fields of entertainment, media, trademark, contract and competition law, advising and representing (a.o.) music companies, artists, music publishers, concert promoters and venues and artist agents He has published a variety of articles on the subject of entertainment law and is a member of the board of the International Association of Entertainment Lawyers (IAEL), the leading international organisation in this field.