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Music As A Platform For Change
Fri 18 Jan | De Oosterpoort, Back 9 (down) | 15:00 - 16:00
Fri 18 Jan | De Oosterpoort, Back 9 (down) | 15:00 - 16:00
Presented by: Take a Stand

Music As A Platform For Change

Anna Kuhn Viva con Agua (DE), Bob Wilson Greenpeace (GB), Eric van Eerdenburg MOJO Concerts, Lowlands (NL)


English spoken

Take a Stand.png

Music really is the perfect tool to promote change and create a better world. Initiatives, NGOs, and international organisations all use partnerships with artists and events to raise awareness and move people. The panel will show success stories and best practise cases, discuss purposes and challenges as well as how our industry can help to achieve the ambitious goals.


  • Anna Kuhn

    Anna Kuhn Viva con Agua (DE)

    Anna Elise Kuhn has been active in the event industry for 8 years, and has been working with Red Bull Germany for 6 years. Since 2016 she is part of the the German NGO Viva con Agua de St. Pauli e.V.. She takes care of music cooperations and event marketing.

    Viva con Agua de Sankt Pauli e.V. is a non-profit organisation committed to ensuring that all people worldwide have free access to clean drinking water and sanitary installations. To achieve this goal, Viva con Agua promotes water projects worldwide through the universal languages of arts, sports and music. VcA is firmly convinced that even serious topics in the world can be treated with joy. The success of this young and joyful NGO is to be lead back to worldwide network of over 15.000 volunteers committed to the vision: Water for all - All for water!

  • Bob Wilson

    Bob Wilson Greenpeace (GB)

    Bob was at the first ever Glastonbury in 1970 along with many other legendary festivals that have taken place since. Having sat atop lighting towers listening to the likes of Hendrix and The Grateful Dead he managed to make it out of the 70's alive carving out a career for himself at Time Out Magazine which included stints as marketing director and managing editor. He also ran the sponsorship programme and began to get involved with Greenpeace who he described as the only organisation that he came across actually doing something to "stop the rot." In 1991 Bob joined Greenpeace UK, the same year that Michael Eavis invited them to take part in Glastonbury Festival. He now heads up the events team and encouraging the festival community to get involved with the work of Greenpeace all around the world remains his key mission.Music and the influence it can have in communicating a campaign message has been a key driver in the history of Greenpeace. In fact Greenpeace was launched at a concert given by Joni Mitchell, James Taylor and Phil Ochs and Bob will share his experiences of what came next on the playlist.

  • Eric van Eerdenburg

    Eric van Eerdenburg MOJO Concerts, Lowlands (NL)

    Eric van Eerdenburg (1961, MOJO Concerts) has been the festival director for A Campingflight to Lowlands Paradise since 2000. Lowlands is a 3-day camping festival in the Netherlands that attracts 60.000 visitors. In 2018 it took place for the 26th time and was sold out. Lowlands is exactly what it promises to be: a true backpacker’s Garden Of Eden and Holland’s most adventurous cultural outdoor event.

    Besides festival director, Eric is a member of the management team of MOJO Concerts. MOJO Concerts promotes about 200 shows, about a dozen major festivals (a.o. Lowlands, Pinkpop, North Sea Jazz, Down The Rabbit Hole, Woo Hah) and books about 2.000 club shows per year in The Netherlands.


  • Holger Jan Schmidt

    Holger Jan Schmidt GO Group, Take A Stand (DE)

    Holger Jan Schmidt is ambassador and project manager of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance.

    Holger is one of Europe's leading networkers in the music festival branch with a focus on sustainability and social responsibility. He leads the pan-european think-tank GO Group (Green Operations Europe) and works as anchorman for green issues of Yourope (the European Festival Association). He is board member of the German Sounds for Nature Foundation e.V., that focuses on sustainability related and environmental issues at events.

    Holger looks back at more than twenty years with Germany's biggest admission-free festival RhEINKULTUR in Bonn with a daily audience of 160,000 being in leading position from 1998 till the festival's last edition in 2011. Today Schmidt is booker and consultant for Das Fest in Karlsruhe, one of Germany's major festivals with a capacity of 80,000 visitors per day.

    He holds a diploma in media economics from Rheinische Fachhochschule Cologne and was a lecturer for "Sustainable Festival- and Eventmanagement" at Hochschule Fresenius (University of Applied Science) in Cologne and Duesseldorf. Also he is an active musician himself.