NFT! WTF?, A Complex Topic Put Simple.
Amke Block UN1K.ART, Maarten Walraven GÂRDEN, Music X, Markus Schaefer UN1K.ART
English spoken
Blockchain-based non-fungible tokens (NFTs) have been THE hype in 2021. And if you haven’t slept under a rock for the past year you will at least have heard of NFTs, likely in connection with a breathtaking amount of money that some crypto-geek has paid for a digital file. So what are NFTs all about ? Should we really care or is it just a bullshit bingo 3.0? At first glance it feels like the first dot.com-bubble twenty years ago, when most of the betting on internet business ideas failed. But the internet itself stayed as an underlying technology. And in the same way blockchain, tokenization and decentralized systems will outlast the hype and stay as underlying technology for NFTs. This first ESNS NFT session will shine a light on what NFTs really are: IN SIMPLE WORDS we will explain NFTs technology so that everyone is able to understand the mechanisms. We will demonstrate how to mint and publish easily and we will discuss what that means for music business. ESNS invited two experts to our NFT laboratory: Maarten Walraven-Freeling from MUSIC x as well as Markus Schaefer and Amke Block from UN1K.art will guide you through theory and practicalities on NFTs.
Speakers
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Amke Block UN1K.ART
Amke has been engaged with innovative digital transformation projects for 25 years. She always has been working as translator / diplomat / bridge builder at the intersection of cutting-edge technology and creative content to build new business models. In 2021 she co-founded UN1K.ART, an agency that helps artists and brands to create valuable NFTs, collaborating with the best fitting NFT-platforms. -
Maarten Walraven GÂRDEN, Music X
Maarten Walraven has a PhD in History and combines that academic thinking with experience in music & TV. He’s currently working on a new livestreaming platform called GÂRDEN built around a physical studio in Rotterdam. He also teaches music business at Utrecht University, works with Liedhuis, a music theatre company, and co-edits MUSIC x, a newsletter focused on music, tech, and innovation. -
Markus Schaefer UN1K.ART
Looking back on 30 years of his professional life, Markus has always advocated the principle that art & cultural content is king and should be treated as such to facilitate a sustainable business, especially for creators and rights owners. He thrives on those fantastic tech-driven media opportunities that are able to make content shine. The internet was barely part of it until Blockchain-technology and the NFT-concept became relevant as serious game changers for creative content and its true value for artists and fans. Markus is a full-fledged marketing- & content-expert, who has been working in the realms of content, brands and media for the past 30 years - from various positions at BMG Ariola, The Walt Disney Company EMEA and [PIAS] Recordings to independent consulting for OTTO Group, InBev, STAGE Entertainment, G+J, Warner Strategic Marketing, Union Investment, Reeperbahnfestival, audiomagnet etc.. As an independent entrepreneur he co-founded the content dome GmbH and HO3RRAUM Media in 2013 and 2014, two production companies for immersive entertainment experiences. His latest venture is UN1K.ART - the NFT-agency, which he co-founded in 2021.
Moderator
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Amke Block UN1K.ART
Amke has been engaged with innovative digital transformation projects for 25 years. She always has been working as translator / diplomat / bridge builder at the intersection of cutting-edge technology and creative content to build new business models. In 2021 she co-founded UN1K.ART, an agency that helps artists and brands to create valuable NFTs, collaborating with the best fitting NFT-platforms.
