Fri 18 Jan | De Oosterpoort, Back 6 | 15:00 - 16:00
Presented by: ESNS Tech

Ten Years From Now

Sammy Andrews Deviate Digital (GB), Turo Pekari Teosto (FI), Andrew Hirst Modern English (GB)


English spoken

The pace of change and technological development is currently super-heated and shows absolutely no signs of slowing down. As Ferris Bueller famously said: "Life moves pretty fast, If you don't stop and look around once in a while, you might miss it." So that's exactly what the panel will be doing, taking a look at where we are currently, and trying to work out what that might lead to, the sorts of machines that we'll be sharing the planet with, how we'll be working and how we'll be living from day to day. Will we be computing on our wrists? Will our cellphones be implants? Will people accept being chipped? How will we get to work, or, more to the point, will there be such things as dedicated places of work, a.k.a. offices, ten years from now?



  • Sammy Andrews

    Sammy Andrews Deviate Digital (GB)

    Sammy Andrews has a long history at the forefront of the new music landscape and is considered as one of the music industry's leading digital advisors and futurologists. Andrews gained a 360 degree view of the music industry through her background as a concert promoter, artist manager and independent record label founder. She went on to head up digital departments at XIX and Cooking Vinyl Records before joining the board at

    entertainment Intelligence but she is now CEO of Deviate Digital, based at Tileyard. Deviate Digital provide an extensive array of services from high level digital strategies for blue chip companies, to artist and product

    campaigns, creative digital marketing, training, streaming strategies, media buying and data insights/analysis as well as an entire arm of the company dedicated purely to creative asset design and development. The diversity of Deviate’s client base reflects this with household name artists, brands, promoters, ticketing companies, startups, labels, managers, distributors, trade organisations and publishers amongst them.

  • Turo Pekari

    Turo Pekari Teosto (FI)

    Turo is an innovation specialist known for co-creating Teosto Futures Lab innovation platform for Teosto. Established in 2016, Teosto Futures Lab has been in the forefront changing the way how music rights management organizations work. His experience includes a wide range of music & tech related work including launching a blockchain platform for music copyright organizations, leading a Nordic R&D initiative to build a future model for collective management, experimenting future service concepts to music festivals with effective technologies and developing an EU-funded tech-enabled music education concept. Turo is an expert in open innovation, future technologies, startup advisory, innovation policy and funding mechanisms added with a deep research background and 10 years of music industry experience.

  • Andrew Hirst

    Andrew Hirst Modern English (GB)

    Andrew is a founder of Modern English Digital, a 24-person creative technology agency based in Manchester, UK. It was founded with the aim of producing digital solutions for the music industry, and over the years has been at the forefront of cutting-edge technical campaign development for labels and artists across the globe. As one of the first agencies globally to successfully launch an in-app Facebook campaign site, Modern English quickly became known as a UK music industry go-to choice for social technology activations. More recently they have focussed more on streaming platforms and developing online solutions built to both entertain and push streams. Their music industry client base is now global and in the last 2 years they have produced award winning solutions for the likes of The Beatles, Foo Fighters, Mariah Carey, Johnny Cash, Tim McGraw, Slash, Panic! At The Disco, Queens of the Stone Age, Beck, Robert Plant, Britney Spears, Dua Lipa and Elvis Presley. Andrew heads all the music industry portfolio at Modern English. He is committed to pushing creativity, in terms of both design and technology, and is constantly researching possibilities within streaming and platform integration.


  • Gary Smith

    Gary Smith (GB)

    Multi-lingual (French/Spanish/Dutch) journalist, translator, copy writer and daytime conference programmer/moderator at the Amsterdam Dance Event and at the Brazilian Music Conference (BRMC). Regular writer for Television Business International (TBI), Cannes Lions Daily News, Location International Magazine, MIDEM News, MIPTV & MIPCOM News, Sportel and the Monte Carlo TV Festival magazine. Specialist subjects include music, technology, social networking, advertising, online media, sport and business strategy.