In 1984 he co-founded the German Indie-label and mail order company Glitterhouse Records. He still is the label's vice president, responsible for A&R.
In 1997 he founded the annual Orange Blossom Special open air festival (OBS), taking place in the company's garden, which holds 3.500 people. German Rolling Stone magazine called it "the world's best small open air music festival". He’s co-owner and head-honcho, responsible for booking, production, marketing, accounting, social media – pretty much everything. Apart from his job at OBS and Glitterhouse, he hosts the German TV-series "Rockpalast Crossroads" on WDR and 3Sat alongside several panels at Reeperbahn Festival Conference. He is CEO of the local marketing organisation "Beverungen Marketing".