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The Metaverse and What it Means to Your Business
The Metaverse and What it Means to Your Business

The Metaverse and What it Means to Your Business

Heather Shaw Vita Motus, Cortney Harding Friends With Holograms

Technology

English spoken

ESNS22_picto_black_.png In the last six months talk of the Metaverse. has been everywhere, with predictions that it will revolutionise the relationship between fans and artists by adding new layers of interaction and engagement. But what exactly is the Metaverse ena why are people getting so excited about its potential? In this in-depth session, globally acknowledged virtual reality experts will explain what it is, what it does, and what it could mean to you and the future of your business, whether you're a label, publisher, booker or event organiser.

Speakers

  • Heather Shaw_RBSatNight.jpg

    Heather Shaw Vita Motus

    Vita Motus is a woman-owned, boutique multidisciplinary design firm based in Los Angeles that specializes in design and full turnkey production for influential artists, festivals, and brands worldwide. Founded in 2006 by Heather Shaw, Vita Motus is known for pushing boundaries with unique, future-tech designs that increase audience engagement and brand participation through effective, transformational design. The team has a deep bench of expertise in automotive, industrial, architectural and environmental design as well as in festival, touring and event production. Vita Motus has brought the unimaginable to life for clients like Cirque Du Soleil, Shakira, Insomniac, Kendrick Lamar & TDE, Amon Tobin, Mariah Carey, A$AP Rocky, Adidas, Sony, and Tencent.
  • Cortney Harding.jpg

    Cortney Harding Friends With Holograms

    Cortney Harding is a global thought leader, published author, and speaker on emerging technology and the role of virtual and augmented reality. She is the founder and CEO of Friends With Holograms, a transformational VR/AR agency focused on creating innovative, powerful, and effective experiences for training. Clients include Walmart, Verizon, Accenture, PWC, Coca-Cola, and the Lowe's. She is also the winner of multiple awards, including “Best VR/AR” at Mobile World Congress, SXSW Innovation Award Finalist, and Top HR product by HR Executive.

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