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Why are fans loyal anyway?
Why are fans loyal anyway?

Why are fans loyal anyway?

Aly Gillani Bandcamp, Simone Driessen Erasmus University Rotterdam, Blanks

Artists

English spoken

ESNS22_picto_black_.png Don’t we all love a loyal fanbase? Artists build their careers on it. Interaction, engagement and community are key concepts here. But why are fans loyal? And at what point does this loyalty disappear? What is normative in the relationship between fan and artist? Exclusive content, NFT’s, merchandise, tickets, podcasts, videos, behind the scenes, lyrics, meet & greets, artwork? What is the role of social media platforms and timing in building a lasting relationship with fans? The fact is that unique experiences can generate more income than the music itself. Four speakers with various backgrounds go into the importance of a solid fanbase in creating a successful career.

Speakers

  • Aly Gillani

    Aly Gillani Bandcamp

    Aly Gillani is the European Label Rep for Bandcamp, a thriving, global music community where fans discover new artists, intimately connect with them, and directly compensate them for their work. Aly’s role involves expanding and managing the growing network of labels and artists using Bandcamp to connect with their fans.
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    Simone Driessen Erasmus University Rotterdam

    Dr. Simone Driessen is a researcher and senior lecturer in media and communication. She is based at Erasmus University Rotterdam, the Netherlands. In her research, she examines why music fans remain fans over time. In addition to studying this long-term audience engagement, Simone is also interested in exploring why fans discontinue their fandom. Particularly when this happens after a controversy or cancellation of a celebrity.
  • BLANKS_7 Jantina Talsma.jpg

    Blanks

    Started as a bedroom producer and has grown into the most promising indie-pop artist in the Netherlands. We are of course talking about the 24-year-old Simon de Wit, aka Blanks! This musical multi-talent is an ‘overexcited music boy’, whose inexhaustible enthusiasm has already built up a fanatical fanbase of more than 2 million people. With his new album, Nothing Lasts Forever And That’s OK, he surprises his fans with his cheerful and upbeat, but also vulnerable and smaller songs. With his sold-out European tour in 2021, ESNS 2022, and a bigger European tour in prospect, you can’t ignore Blanks ‘live’ either!

Moderator

  • Martijn Crama

    Martijn Crama TAPE TOY

    Martijn Crama runs a management agency and represents TAPE TOY. Alongside working as an artist manager, Crama is a consultant in the music industry advising both artists and music organizations about their career plan. In 2018 Martijn released his first book and started a YouTube channel during Corona in 2020. A management curriculum for music conservatory students of the ArtEZ Popacademy was designed by Martijn.

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