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Why are Fans Loyal Anyway?
Why are Fans Loyal Anyway?
Thu 20 Jan | Conference Channel 5 | 11:30 - 12:30
Thu 20 Jan | Conference Channel 5 | 11:30 - 12:30

Why are Fans Loyal Anyway?

Aly Gillani Bandcamp, Faryal Khan-Thompson Tunecore, Simone Driessen Erasmus University Rotterdam, Blanks


English spoken

ESNS22_picto_black_.png Don’t we all love a loyal fanbase? Artists build their careers on it. Interaction, engagement and community are key concepts here. But why are fans loyal? And at what point does this loyalty disappear? What is normative in the relationship between fan and artist? Exclusive content, NFT’s, merchandise, tickets, podcasts, videos, behind the scenes, lyrics, meet & greets, artwork? What is the role of social media platforms and timing in building a lasting relationship with fans? The fact is that unique experiences can generate more income than the music itself. Four speakers with various backgrounds go into the importance of a solid fanbase in creating a successful career.



    Aly Gillani Bandcamp

    Aly Gillani is the European Label Rep for Bandcamp, a thriving, global music community where fans discover new artists, intimately connect with them, and directly compensate them for their work. Aly’s role involves expanding and managing the growing network of labels and artists using Bandcamp to connect with their fans.
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    Faryal Khan-Thompson Tunecore

    Faryal serves as TuneCore’s Vice President of International, overseeing TuneCore’s existing international teams and responsible for the brand’s growth and expansion into new countries and territories. Faryal holds a BS in International Relations and History & Policy from Carnegie Mellon University. She joins TuneCore with over 10 years of Localization, International management, Project management and Strategy & Operations experience. Prior to joining TuneCore, Faryal worked at Tag, an international creative production agency, where she was Global Head of Localization. There, she was responsible for overseeing a global team and supporting clients across a wide range of industries to help scale their localization efforts and ensure successful market entry. Faryal is passionate about traveling and learning about other cultures and helping brands go global. She believes music transcends borders, and loves supporting independent artists across the globe at every stage of their careers. Faryal is also a mother to two small children, and she considers herself a crusader for gender parity in music and working moms.
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    Simone Driessen Erasmus University Rotterdam

    Dr. Simone Driessen is a researcher and senior lecturer in media and communication. She is based at Erasmus University Rotterdam, the Netherlands. In her research, she examines why music fans remain fans over time. In addition to studying this long-term audience engagement, Simone is also interested in exploring why fans discontinue their fandom. Particularly when this happens after a controversy or cancellation of a celebrity.
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    Started as a bedroom producer and has grown into the most promising indie-pop artist in the Netherlands. We are of course talking about the 24-year-old Simon de Wit, aka Blanks! This musical multi-talent is an ‘overexcited music boy’, whose inexhaustible enthusiasm has already built up a fanatical fanbase of more than 2 million people. With his new album, Nothing Lasts Forever And That’s OK, he surprises his fans with his cheerful and upbeat, but also vulnerable and smaller songs. With his sold-out European tour in 2021, ESNS 2022, and a bigger European tour in prospect, you can’t ignore Blanks ‘live’ either!



    Martijn Crama TAPE TOY

    Martijn Crama runs a management agency and represents TAPE TOY. Alongside working as an artist manager, Crama is a consultant in the music industry advising both artists and music organizations about their career plan. In 2018 Martijn released his first book for ambitious and debuting musicians called ‘Basisbagage’ and started a YouTube learning channel during Corona in 2020. A management curriculum for music conservatory students of the ArtEZ Popacademy was designed by Martijn.