ESNS and Appmiral kick off collaboration

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ESNS (Eurosonic Noorderslag) announces a partnership with Belgian-based Appmiral that will introduce a brand new visitor app to the showcase festival scene.

All conference and festival visitors attending the event will be able to use this mobile app to navigate the official conference and festival programming. In addition to programming, the app will introduce a new set of visitor engagement and sponsorship possibilities that have not yet been seen before.

The app is entirely built towards enhancing the visitors’ experience. Its most exceptional functionality is its personalized and contextual newsfeed, which generates a unique timeline of visual content and personal recommendations for each visitor. This feature is amplified for ESNS, by splitting the app into a conference and festival section making use of Appmiral’s intelligent ‘edition-switcher’ module, ensuring tailored and segmented communication for each individual app user.

The Appmiral platform truly takes care of all the important stakeholders of ESNS. Not only is it a digital assistant for our audience but also an easy-to-use CMS empowering our teams to manage all the conference and festival content and programming as well as embedding smart placeholders for weaving our sponsors into the digital experience.

We are very proud of becoming a strategic partner of ESNS, supplying both their visitors and their teams with our technology,” says Robin Van den Bergh, Managing Director and co-owner of Appmiral. “ESNS has always been keen on showcasing a vision on the future by adopting (new) technologies, an ideal moment for them to embrace a platform like ours. In a world dominated by social media who sell ‘user attention’ to the highest bidder, having an uncluttered, self-monetizable channel towards your audience is becoming an essential part in every festival or live event’s communication-mix. The eagerness of the ESNS teams to create great content, amplified with our intelligent engagement feed can only lead towards great things these upcoming two years.

We believe the Appmiral solution will be able to give us more control over communication with event attendees, whether they are conference delegates or festival visitors,” says Jildau Stoelwinder, Marketing Manager of ESNS. “The app enables us to generate an additional communication channel with which we can engage customers. We believe this allows us to extend our visitors’ experience beyond what is happening on the ground. In the future, we aim to tailor the app even further to the customer, by integrating and digitizing more touch points on our visitor journey including services like ticketing as well as on-site payments and/or RFID top-ups. The readiness of their platform to easily integrate these other services, gives us high hopes on providing our visitors and delegates the seamless experience we’ve all been waiting for.

The app has been released yesterday to ensure users can get used in advance to the new lay-out and navigation options.

Curious? Download the ESNS 2020 app in Apple’s App Store and Google Play.

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