Additionally, this generation of consumers is naturally demanding. Not just when it comes to the quality of any product, but also when it comes to intentions. Whether you’re a car manufacturer, a clothing company, a record label or an artist, the expectation is that you are capable of adding value to the community you’re serving. And it better be authentic.
In light of the current crisis, in this panel, we wanted to talk about why it’s important to invest in culture. We discussed the power of contemporary culture, and how, with the right attitude, it can help grow your brand and contribute to the growth of communities.