With 500 bands from 30 countries on 90 stages: The 14th edition of The Great Escape in Brighton sets new levels. Shortly before the annual open-air festivals season kicks off, this showcase event features artists that sooner or later may well be ready for main stages and headline concerts.
TGE is more than an indoor festival turning Brighton into a multiple concert venue. Besides providing the stages for appearances by new artists and for audiences interested in new music, this event also supplies music business professionals working with new and upcoming bands with a dedicated conference programme providing vital industry insights.
TGE is also about networking and of course, let’s not forget, parties; both essential elements necessary, besides the joy of music, to move things forward in this business! However, at the end of the day there must be those that put in all the work to make such events possible. Adam Ryan is one of these, to complete his work as a booker for TGE he apparently uses Google Doc and says about the Internet: "It's pretty good. I think its gonna catch on.” It seems he also travels a lot, mentioning, for instance in a recent interview with Festicket.com, long distance trips to Australia and China. In January this year he stopped over in Groningen for one of the famous Beer Crate Sessions at Eurosonic 2019. Regarding ETEP a highly relevant connection reveals that TGE leads the current ETEP Festival Chart with 25 bookings.
For ETEP.nl Adam responded to our questions about support programmes, the role of showcase festivals and which other festivals he will attend this summer:
ETEP.nl: Would you like to see a similar support programme such as ETEP set up for artists and festivals in the UK as well?
Adam Ryan: Any additional support you can give to emerging artists is always welcome in my eyes.
ETEP.nl: Particularly for new acts, the music business has of course become highly competitive. Please explain the role of showcase festivals for artist development these days...
Adam Ryan: Showcase events are the best way to perform in front of as many music industry bods at once. Some of them may seem a little sterile as they’re not open to the public and others might not give you a sound check but one things for sure, if your live show is good you’ll grab someone’s attention and get something out of it. Could be festival bookings. Could be a live agent. Could even be a big money sync for a chocolate bar advert.
ETEP.nl: When an artist is booked for TGE, how do you advise them to go about gaining the best results from playing your event?
Adam Ryan: Try and turn up to the venue early and catch a few of the other acts on the same stage. Learn from their performance. Be prepared to not have a sound check so make your first track something simple and straight forward to help set the levels. After that I would play your best tracks and keep it short. Also make yourself available after the gig, go into the crowd and if you’re any good people will approach you.
ETEP.nl: Which other music conferences do you usually visit and which ones of those do you enjoy most?
Adam Ryan: Reeperbahn, Eurosonic, Big Sound and any other one that drops me an invite outside of my booking period.
ETEP.nl: More than 100 festivals are active members of the ETEP programme. Which festivals you are particularly looking forward to visiting to this summer?
Adam Ryan: The ones we run. Lovebox, Wilderness, Reading and Leeds, Wireless, Latitude. Outside of that I’ll be going to Glastonbury, Greenman, End of The Road, Primavera.
The list of ETEP-Acts appearing at TGE features: Pip Blom, Jarreau Vandal, EUT, blackwave., The Mauskovic Dance Band, Any Other, 5K HD, girl in red, Vulpynes, Amanda Tenfjord, Fieh, Juniore, Kojaque, Long Tall Jefferson, Petrol Girls, Portland, The Murder Capital, The Pier, whenyoung, Whispering Sons, Lewsberg, BRIET, Thorsteinn Einarsson, The Visual and FATA BOOM...
For more information on TGE please check: https://greatescapefestival.
Text: Manfred Tari /Allan McGowan