New ESNS speakers added to the digital conference

ESNS 2021 — Moving forward on ‘the road to recovery’
We all want to go ahead with our music and our business, but the fact is that we are all still in ‘waiting mode’. The 35th edition of ESNS will be fully digital and online only, with a focus on the near future. What does ‘the road to recovery’ of our beloved music sector look like and when are we allowed to start up again? What’s the status on the vaccine and when can we finally go ahead with test events and instant testing? Is streaming here to stay? How does the pandemic affect the work of songwriters and performing artists? What will VR and AR add to our live experiences? ESNS will try to give all the necessary insights.

Added Speakers at ESNS 2021

Added to the already announced keynotes and panel speakers are Sam Distaso, Vice President of Business Development at Sandar and responsible for introducing the world to cutting-edge virtual live event technology, Justin Bennington, founder and first engineer at Somewhere Systems, based in New York City which builds bleeding-edge AR experiences for the music industry and others and Ryan Miller, CEO, Club Quarantaene, to discuss with moderator Gary Smith the new and exciting virtual world of VR and AR.

The Dutch spoken panel ‘Live streaming: this is the way forward’ will see the participation of Michiel Laan, Manager Online at copyright organisation Buma/Stemra, artist manager and music entrepreneur Marc Hofstede of Ambassadors of Entertainment, singer-songwriter Ed Struijlaart and Maurice Endeman, general manager of the venue Het Podium in Hoogeveen that launched the live streaming concept Locked & Live, talking to moderator Martijn Crama.

Rutger Ansley Rosenborg, Digital Strategy Lead and Jason Joven, Manager Content and Insights at Chartmetric will host two presentations on streaming analytics. The first one is on the effect of COVID-19 on the global music business: data of live streaming suggest that when artists go live on Instagram and/or YouTube, existing fans are more likely to engage and new fans will follow. Followed by ‘International Trigger Cities for European Artists‘; according to analysis of Trigger Cities in Southeast Asia and Latin America, European artists might want to consider looking beyond North America and Northern & Western Europe to find streaming success, connect with highly engaged audiences, and, eventually, tour.

Keeping it on the subject of streaming; Bandcamp’s Aly Gillani, the European Label Representative, will take part in a panel discussion on ‘How to get the most out of your live streaming concerts’, hosted by Helienne Lindvall. More panel speakers to follow.

The Dutch Music Publishers Organization NMUV will shine a light on how they deal with talent scouting and development during Covid-times, also going into the matter of creating new material if working closely together in studios or writing sessions is limited. Bobby Sukhraj, music publisher, producer and manager at Houston Comma, will discuss the art of songwriting during Corona crisis with Anita Barisic, AR/Creative Manager at Warner Chappell and Daan Determeijer, A&R responsible at MusicAllStars Publishing, a sister-company of the world’s leading dance label Spinnin‘.

CEO and analyst at MIDiA Research, Mark Mulligan, leading thinker on the music industry’s digital transition, will go into ‘Growth drivers: the new trends that will shape the music business in 2021’, with topics such as ‘the rise of the new creator ecosystem’, ‘how micro-communities can fix artist income’, ‘live streaming as a permanent new format’ and ‘UGC music 2.0’.

Stay SOUND & CHECK yourself; Prof. Dr. Katja Ehrenburg will have a conversation with Holger Jan Schmidt (Go Group); an in-depth panel on stress and mental health in the live music and festival industry before, during and after the pandemic. This session at ESNS is the official publication of a book going by the same name. The authors’ intention was to report on an industry that never sleeps and paint a picture of how those responsible for making the magic happen and fill millions of people‘s hearts with joy, deal with the sector-specific challenges of mental health and stress.

The Dutch composers and artist organization BAM! Popauteurs will discuss the effect of the pandemic in regard to the daily routine and work of composers and musicians with Dutch artists like San Holo, Áslaug, Pip Blom and Bas van Wageningen (Di-rect), with Rita Zipora moderating this panel.

Previously announced panels and speakers

  • Keith Harris, a music industry veteran, longtime manager of Stevie Wonder and chairman of the Equality and Diversity Taskforce for the Music Industry, will be talking with Sammy Andrews (Deviate Digital) about equality and racism in the music industry.
  • The Keynote interview with Steve Strange of X-Ray Touring, agent for Queens of the Stone Age, Eminem, and Coldplay. He will be interviewed by famous promoter Michael Chugg
  • Tom Windish & Mike Malak (agents with Paradigm for Billie Eilish, Diplo, Alt.J, Pusha T, Black Eyed Peas, among others) in conversation with Cherie Hu (Founder, Water & Music) on: The bigger picture: Looking beyond traditional roles
  • Scott Cohen, co-founder of the Orchard and now Chief Innovation Officer at Warner Music will be interviewed by Muki Kulhan. Scott will talk about how record companies have dealt with the challenges that have arisen and what their future might look like.
  • Claire O’Neill, co-founder and director at A Greener Festival and producer of the annual Green Events & Innovations Conference, will talk about the importance of sustainability.
  • In regard to re-start the live activities, ESNS presents the ‘Successful Covid-19 Festival Formats’ with Michal Kascak (Pohoda Festival), Helen Sildna (Talinn Music Week), Kate Webster (Base Camp Festival) and Raphael Meyersieck (Electrisize Festval), moderated by Gordon Masson (IQ Magazine).
  • The European Composer and Songwriter Alliance (ECSA) calls for an open debate with various parties to have a critical look at the business- and revenue-models and discuss the way we can create a ‘fair music value chain’ for all parties, with Aafke Romeijn (from BAM! Popauteurs) as moderator and Arriën Molema (ECSA board member and songwriter), Helen Smith (IMPALA) and Annabella Coldrick (MMF) as panel members.

Meetings and sessions

Also confirmed are the Yourope Members meetings, a Health & Safety Seminar, the European Broadcast Union-meeting on data per European market off EBU radio stations supporting national talent in the Covid period, and the IMMF-session on government support for the music industry per European country.

Register now for the digital edition of ESNS with panel discussions, keynotes, sessions, speed meetings, network opportunities and lots of new European music.