Looking back on 30 years of his professional life, Markus has always advocated the principle that art & cultural content is king and should be treated as such to facilitate a sustainable business, especially for creators and rights owners. He thrives on those fantastic tech-driven media opportunities that are able to make content shine. The internet was barely part of it until Blockchain-technology and the NFT-concept became relevant as serious game changers for creative content and its true value for artists and fans. Markus is a full-fledged marketing- & content-expert, who has been working in the realms of content, brands and media for the past 30 years - from various positions at BMG Ariola, The Walt Disney Company EMEA and [PIAS] Recordings to independent consulting for OTTO Group, InBev, STAGE Entertainment, G+J, Warner Strategic Marketing, Union Investment, Reeperbahnfestival, audiomagnet etc.. As an independent entrepreneur he co-founded the content dome GmbH and HO3RRAUM Media in 2013 and 2014, two production companies for immersive entertainment experiences. His latest venture is UN1K.ART - the NFT-agency, which he co-founded in 2021.