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Natasha Greenhalgh

Nxt Museum

Natasha Greenhalgh is the Co-Founder and Creative Director at Amsterdam's Nxt Museum, the home for new media art in the Netherlands. Opening in August 2020, Natasha played a leading role in the conception, art direction, curation and launch of the new museum, from architectural design of the building to the co-curation of the inaugural exhibition. Having studied at Chelsea Art College, Natasha is trained in Spatial Design and this is what drives Natasha’s interest in how the Nxt Museum can most effectively use its dynamic space to communicate its obsession with the future, constantly looking for opportunity & innovation. Natasha is devoted to ensuring the Nxt Museum is a place for the many, not just a few, opening up conversations to those who might have previously felt excluded. In addition, Natasha is driving the development of Nxt Lab, an educational space for experimentation, research, development & failure, designed to empower and inspire the pioneers of tomorrow. Prior to co-founding Nxt Museum, Greenhalgh worked in the UK and the Netherlands for renowned creative agencies (Brinkworth Design &FutureBrand Uxus) and consulted some of the world’s leading fashion brands (Alexander McQueen, Burberry) on driving innovation across brand strategy, store design and visitor experience. https://www.instagram.com/_gnatasha/ www.instagram.com/nxtmuseum/ https://www.linkedin.com/in/natashagreenhalgh/

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