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Marta Pallarès

Primavera Sound

Music journalist from Barcelona with a masters degree in cultural journalism, who has developed a career beyond newspapers, magazines and radio stations to dive into the music business. Following two editions leading the Primavera Sound festival live stream with Red Bull TV, she is now in charge of the international comms strategy for the event, developing media partnerships and also coordinating the festival's PR agencies abroad. Marta is the festival’s official spokesperson for campaigns such as "The New Normal" (which championed Primavera’s 50/50 gender equal lineup) and the corporate social responsibility actions, specially the ones involving sustainability and environmental projects. Since 2019, she also coordinates the partnership within the festival and the United Nations Sustainable Development Goals campaign.

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