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Holger Jan Schmidt

YOUROPE

Holger Jan Schmidt is one of Europe's leading networkers in the music festival branch. Among various topics he has a special focus on sustainability and social responsibility for festivals and events. Holger is General Secretary of YOUROPE – the European Festival Association, the most important representation of European popular music festivals with more than 100 members from 25 European countries. Part of his duties is the project management of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance. He also leads the pan-European think-tank GO Group (Green Operations Europe) that focuses on sustainability related and environmental issues at events.

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