GTC - Gateway to China
Merlijn Poolman started his career with organising metal shows, international tours and organising several festivals, but after founding a nightclub in 2011 he gradually got more involved into the sector of dance music. In 2018 Merlijn became the Nightmayor of the Dutch city of Groningen and in this role he forms a link between the government, the professionals making their living in the night and (most important) the party people themselves. As former European Music Council fellow-member, international global speaker and advisor to governments in regard to music, policy and culturel diplomacy Merlijn loves to balance between the formal policy making and the raw underground music culture that formed the base of his career. After his first visit to China in 2014 he went there 10 times in total with cultural exchanges in music business as main goal. In 2017 he organised the first China Pavilion Conference at Amsterdam Dance Event and in 2018 he started collaborating with the music database platform Bookya to set up a service called Gateway to China. This service offers managing Chinese social media accounts and content creation to Western artists on the Chinese internet. This is done in collaboration with a China based team Currently with GTC profiles of several DJ Mag Top 100 artists are being managed and with 2022 around the corner and the world gradually opening up more ambitions are high. New endeavours such as merchandise sales in China, claiming royalties from Chinese platforms for the artists and the development of Chinese tours are all in progress. Also the step of expanding from dance music to new genres as pop, rock, hiphop and beyond are currently in motion. In the 4 years of Gateway To China's existence the services started from scratch leading to the company currently being one of the main players in this field. GTC and it's partners on the other hand feel like they are just getting started and the future looks bright!