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Beckie Sugden

ICM Partners

Beckie Sugden joined ICM Partners/Primary Talent International this year as a Concerts agent working out of the agency’s London offices. Sugden came to ICM/Primary from X-ray Touring, which she joined in 2014. She is particularly skilled at developing talent from the ground up, strategically shaping their live careers from the smallest venues through to arena-level shows, and she prides herself on her skill in handling almost every genre of music. Beckie has built an impressive and eclectic roster including Anderson .Paak & The Free Nationals, Russ, Noname, Mick Jenkins, T-Pain, Ghostemane, Mac Ayres, Soulection, Joe Kay and more.

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