The World Beyond Ltd.
Dutch Paul Neuteboom has been active within the Chinese music entertainment scene for over 10 years and has organized hundreds of festivals and productions all over the country. As CEO of Brotherhood Music Paul led the team to the successful China introduction of UK’s largest electronic music festival Creamfields, and in 2019 he similarly introduced the Q-Dance brand. In addition, Paul led the development of the iconic MYTH Festival in Shanghai and CEA Festival Chengdu in 2020. Over the years Paul has worked with some of the greatest musicians throughout all genres from Armin van Buuren and Martin Garrix to Ellie Goulding and Major Lazer. Early 2021 Paul launched the Beijing company called The World Beyond Ltd., fully focused on bridging the China difficulties for International live-production brands and acts in both the music and the theater business.