University of Ulster
Dr Hyojung Sun is a research associate in the creative industries department at the University of Ulster and she works as part of NESTA’s Policy and Evidence Centre (PEC) programme. She holds a Ph.D. in Science and Technology Studies (STS) from the University of Edinburgh. Her thesis looked at why the predicted digital revolution in the recording industry did not happen. This was turned into a book titled “Digital Revolution Tamed: The Case of the Recording Industry” published by Palgrave MacMillan. As a multidisciplinary researcher, her academic expertise crosses law, social science, cultural studies and popular music studies. Her main academic interests involve digital and disruptive technology, the music industry, and creative industries more widely. Most of her work so far has focused on issues relevant to digital music disruption. This includes the recently published research project Music Creators’ Earnings in the Digital Era and Music 2025 – the Music Data Dilemma.