Presentation - The art of attracting an audience

With people exposed to up to 10,000 call-to-actions every day, it’s becoming increasingly difficult and expensive for artists, their managers and record labels to attract audiences. 37% Of people are ignoring ads and 63% don’t even trust paid advertising, resulting in a global waste of marketing investments of 37% and 87% of marketing managers reporting poorly performing campaigns. While many believe that more money leads to more awareness, and thus, more audience; research consistently shows otherwise. In fact, aggressive campaigns can backfire when people feel they’re being sold to. The magical key in effective campaigning is rooted in behavioral science, and during this session, people will learn how to create resonating campaigns from crafting communications all the way to advertising techniques in order to get up to 52% more engagement and 5,59x more conversions.