Chris is responsible for marketing, communications, and PR at Popronde, teaches marketing to first-year students at the Herman Brood Academy, and serves as project manager for the PopMasters programme by NH Pop. He frequently appears on panels, gives workshops, and lectures as a guest speaker.

Previously, Chris worked as Head of Marketing & Communications at Welcome to The Village, as a programmer for FestiValderAa, and as floor manager for the TV programmes Op de Planken, The Ballroom, and Cultuurbooster.

Before moving fully behind the scenes, Chris could also be found on and around the stage himself — with a harmonica at his lips, as tour manager for acts like Rondé and Waltzburg, and as manager for the international indie-folk collective Folk Road Show.