Ineke Daans has been working at [PIAS] since 1996 where she held different roles over the years; Label Manager & Head of Label Management & Promotion [PIAS] Belgium, Head of International, Senior Project Manager [PIAS] Recordings, Live Strategy Manager and Head of [PIAS NITES]. Since 2020 she has been curating all global communication for the [PIAS] Label Group as Head of [PIAS] Brand Communications. Ineke has worked with Editors since the release of their debut album The Back Room (2005) and was in charge of the European Marketing & Strategy of all Editors albums until 2014. She has always worked closely with management and the band’s international booking agent on the band’s European live strategy, and is still involved in their campaigns today. Since 2015 Ineke regularly speaks on panels at international music industry conferences on subjects such as Artist Development & Campaign Strategy, Local and Global Live Strategy, and Inequality & Diversity in the Music Industry. Since 2016 she has been a regular mentor at artist camps and given workshops and lectures for both emerging artists and young music professionals. Since 2019, she has been on the Board of VI.BE, the Belgian support group for artists and the music sector, and from 2020 to 2023, she headed the Expert Jury of LIVE 2020, the Belgian solidarity fund for artists and music industry professionals hurt by the pandemic.