Jaël Gradenwitz is the Creative Director at advertising agency Truus and specializes in social media. With over ten years of experience, she helps brands find their place in the fast-changing online landscape. Truus works with brands such as Netflix, HEMA, Jumbo, KFC, and Douwe Egberts. In this work, Jaël plays a key role in developing creative and relevant social content. She knows how to tap into trends and online culture, reaching target audiences across various platforms – often without the need for large budgets.