Head of Age Music, Innovation Strategist & New Business at AGE Music, Lara specializes in maximizing YouTube success for music, labels, publishers and artists through her work at Age Media and a focus on finding gaps and creating solutions in a world that is quickly changing. Lara is passionate about shaping the future of music and labels from developing growth strategies on YouTube to creating new revenue streams through innovative formats, distribution models, and the cutting-edge software and platforms for music rights that Age Music is bringing to life. With a law, entrepreneurial, sociology, journalistic and music background, and experience in moderating panels and public speaking, she brings sharp insights and dynamic energy to her role as moderator. In addition to her work at Age Music, Lara co-founded Fiori, a foundation that supports female artists and creatives in their growth and visibility both nationally and internationally. Passionate about gender equality and human rights, Lara is actively involved as a director at an organization dedicated to creating a free and equal future for all children. She will be moderating the YouTube panel at ESNS 2026.