Robin started in finance but found his true calling in the Music industry. As the Head of Commerce within Music & Live at CM.com, he combines his enthusiasm for innovation with his expertise in Customer Experience to address current challenges and capitalize on new (cross-)market opportunities. With a strategic mindset, an in-depth understanding of the digital landscape, and insight into the evolving expectations of the new generation, Robin creates transformative fan experiences for globally recognized clients like Tomorrowland, Dutch Grand Prix, Sziget, Live Nation, and more. As a visionary leader, Robin anticipates trends, pushes boundaries, and embraces emerging technologies to keep CM.com at the forefront of innovation and a trusted pioneer in the industry.