Soraya Ruijg is a cultural anthropologist who has conducted research on identity formation and the infrastructure of the "urban" scene in relation to the mainstream cultural sector in The Hague. Her goal is to connect the funding world and the "urban" scene through sharing knowledge and building bridges. As a grant coordinator at the Performing Arts Fund, she is responsible, among other things, for the implementation of the Urban Projects Programme, Upstream: Music and the Music hubs.