Bifurcation Theory: Today's music industry is becoming two
Presented by:
THU
16 Jan -
10:30 -
11:30 -
Oosterpoort - Artiestenfoyer
Streaming,
PR & (social) Media,
Artist & management
English spoken
As streaming continues to dominate the mainstream, a new parallel is emerging: a world where non-DSP platforms dominate fandom and drive the creator economy. This bifurcation is reshaping the music business, giving rise to two distinct consumer ecosystems. One where they LISTEN: traditional spaces, like streaming, as the home of ‘lean back’ and background listening, and one where they PLAY: dynamic spaces like social platforms, where they can participate and engage.
Hanna Kahlert, an analyst from renowned insights and consulting firm MIDiA Research, will present this new dynamic, mapping not only where it is going but how both sides of this equation can adapt and thrive. She will be joined by key voices from the industry for discussion: a representative from a DSP, a major social platform, and an artist, offering a firsthand perspective.
Hanna Kahlert, an analyst from renowned insights and consulting firm MIDiA Research, will present this new dynamic, mapping not only where it is going but how both sides of this equation can adapt and thrive. She will be joined by key voices from the industry for discussion: a representative from a DSP, a major social platform, and an artist, offering a firsthand perspective.
