Fan engagement @Within Temptation
THU - 15:00-16:00 - Oosterpoort - Artiestenfoyer
Marketing & (social) media, Artist & management
Within Temptation is a pioneer in the field of fan engagement through data. With a focus on collecting first-party data, they personalize their approach effectively, resulting in an impressive growth of nearly 400% in their customer data platform within one year. By strategically partnership with CM.com and using various channels such as WhatsApp, email, Instagram, and a dedicated app, the band reaches fans more directly, building a deeper and more engaged relationship. Their successful approach serves as a valuable example in a time of declining organic reach on social media, emphasizing that investing in personalized interaction with the fanbase is essential for cultivating and retaining loyalty, as well as increasing conversions in the digital landscape.