Growing internationally in your native language

In today’s globalized music market, is singing in English still the only way to break through? Artists like Stromae, Rosalía, and Måneskin have proved otherwise, achieving massive international success without abandoning their native languages. But how did they do it? What hurdles did they face along the way? This panel dives into the stories, strategies, and challenges of artists who’ve successfully expanded their reach while staying true to their linguistic roots. From data-driven insights to personal anecdotes, we’ll explore how non-English music is reshaping global charts, the cultural impact of these artists, and whether the industry is truly ready for more linguistic diversity. Get ready to discover how staying local can go global.