Keynote: The Musician is Present? How to engage with audiences in the new era of deglobalization and reduced emission lifestyles
Presented by: ESNS Tech
FRI - Oosterpoort - Back 12 (up) - 13:30-14:30
Sustainability, Tech & Innovation
The planet is racing to deliver a solution to the environmental degradation caused by climate change. In this age, how can artists effectively create, distribute and promote their work to modern audiences? Conversely, how can audiences engage with music and the arts in a sustainable fashion? Andrew Melchior has worked in collaboration alongside artists Massive Attack as their CTO, to help us understand the realpolitik future for live events and touring in a no compromise manner. He has also advised UK government climate and energy agencies and local government on developing smart energy solutions with partners including IBM, ARM, GE, Alstom and Ceres Power.