Moderator Mark Gordon, Score Draw Music
Speakers Stuart Vallans, Marshall Live Agency / Tony Arthy, Worn Out Creative
Marshall X Vans on Music & Brand partnerships
Presented by: Buma Music in Motion
FRI - Oosterpoort - Back 8 - 12:00-13:00
Artists, Composers, Marketing & Communication, Sync
Why do brands like to collaborate with artists? And where do they get their inspiration from? In this panel, the brands Marshall, Vans discuss the commercial campaigns where music played a leading role and how this inspired them to create their own work. A tear, a spontaneous burst of laughter or endless amazement: a powerful advert makes you feel something. Two representatives from premium brands Marshall, Vans take the stage to share the commercials that once blew them away. Not only will you go home inspired after this event, but you will also hear all about the importance of music for a brand and how the creative process works in practice.