Press play: the changing music media landscape
THU - 16:30-17:30 - Oosterpoort - Kunstpunt
Marketing & (social) media, Tech & innovation
The role of music media continues to be important in promoting new artists, but how do they stay relevant and maintain their audience and influence as taste makers with the continued growth of social media. There is a current trend of print magazines coming back, but what other tactics do music media need to adopt to stay relevant and attract a younger audience? In this panel top journalists from media across Europe will discuss the current music media landscape and how they maintain their profile and audience, how they use social media and new technologies such as AI and what they think the future is for music media.