Who owns the fan?? NFTs And Fan Engagement, Customer Relationship & Data Ownership

NFTs are a two-sided sword: they stand for a history of hype, greed, questionable aesthetics and scams, but also as a promise for new creative product lines and proof of ownership, as well as for direct relationships between artists and their fans - including direct data access - with real web3 services sharing the customer data in opposite to the practices of today’s web2 social media and streaming platforms.